In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand's image,...
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2023 FutureBrand Index: Innovation-focused, people-centric companies will be the successful brands of tomorrow
Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality. In fact, those diehard measures aren’t even among the considerations that define today’s...
The Plank Center For Leadership in Public Relations Names Madeline Chadwick and Dr. Marlene Neill as Newest Members of Board of Advisors
TUSCALOOSA, Ala., Sept. 12, 2023 — The Plank Center for Leadership in Public Relations Board of Advisors has announced the appointment of two new board members: Madeline Chadwick and Dr. Marlene Neill. The Board of Advisors encompasses seasoned public relations...
Exploring the role of public relations in promoting a culture of safety
In the fast-paced and interconnected world, organizations across industries face a multitude of safety challenges. From workplace and product safety to crisis response and community safety, maintaining a strong safety culture is paramount. This is why public relations...
Proven PR strategies for brands to safeguard their image and bottom line
In the world of cutthroat competition, businesses cannot leave their reputation to chance. How a brand is perceived can significantly influence its bottom line, which is why public relations strategies are integral to any successful business. Comprehensive PR...
Luquire Hires Consumer PR Veteran to Lead Bojangles, Simon Property Group Accounts
Former The Basement, BCH Agency Leader Beth Clayton will be Luquire’s Vice President for Public Relations (CHARLOTTE, N.C. – July 19, 2023) – Integrated advertising and public relations agency Luquire has appointed 15-year communications veteran Beth Clayton as the...
Brand reputation in focus: Why it matters, what factors impact it, how to measure it—and how it drives success
Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business. A good reputation establishes trust, credibility, and...
360PR+ Selected as PR AOR for Marchon Eyewear
NEW YORK, June 27, 2023 – 360PR+ has been selected to manage public relations for Marchon Eyewear, one of the top global manufacturers and distributors of premium eyewear. 360PR+ will develop and execute consumer campaigns for Marchon licensed eyewear, which includes...
3 of the best ways to improve the PR of your business
In today's competitive business landscape, effective public relations plays a crucial role in building and maintaining a positive brand image. With the rapid evolution of technology and communication channels, businesses need to adopt interesting and innovative PR...
6 strong reasons why sustainability is important for your brand’s PR
Sustainability is a rising concern for businesses and consumers, due to climate change, resource depletion, and environmental degradation. Companies are recognizing the importance of integrating sustainability into operations and communication strategies, especially...