The financial services industry is in the middle of a communications revolution, and most firms are still playing by rules written in 2015. Here's what I see constantly: a fintech company raises a Series B, hires a PR agency, gets a Bloomberg mention, and calls it a...
An HR lead at a mid-sized SaaS company brought me in to help with their quarterly workforce report ahead of a board review. The data was strong. Retention by department, hiring velocity by region, and engagement scores from the latest internal survey. The problem was...
Brand reputation is the story people tell about you when you're not in the room. It's built on what customers experience and what employees share. Even what the public sees across headlines and social feeds. One post can now define a narrative. Reputation has become...
In just the past month, we’ve seen layoffs and restructuring across major media organizations—BBC (2,000 jobs), Washington Post (300+), CBS Radio (shutdown), Disney (~1,000), ESPN (hundreds), and the Associated Press (120+ buyouts). These aren’t small players. These...
April marks National Humor Month, an annual reminder that laughter is not just a release valve but more importantly, a bridge. Employees are facing an increasing sense of uncertainty, change and polarization. Humor has the ability to bring people closer and curiosity...
Every PR professional knows the moment. The campaign wrapped. The coverage was strong syndicated placements, a tier-one feature, consistent share of voice across the quarter. The report was polished. The numbers looked good. And then someone in the room, a CFO, a...
The UK’s regulated gaming market is becoming a useful case study for PR and marketing teams far beyond Britain. For US communicators, it shows what happens when audience trust, creator strategy, owned content and brand copy all start answering to tighter rules at the...
Ever noticed how that pair of sneakers you've been eyeing suddenly jumps in price the moment you add it to your cart? Or how a flight on Expedia gets more expensive every time you refresh the page? You probably chalked it up to bad timing. It wasn't. The price you see...
The media landscape has evolved rapidly as digital platforms, social networks, and online publications continue to expand the speed and scale of information sharing. In the past, media monitoring mainly focused on tracking brand mentions across newspapers, television...
If earned media is the currency of AI credibility, a Bulldog Award win is one of its highest-denomination notes—and here's why. AI systems look for consensus. They favor sources that multiple trusted parties have independently verified. An industry award is arguably...
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
Capturing the perfect shot is often a matter of timing, but unwanted distractions like photobombers or messy backgrounds can easily ruin the frame. Fortunately, modern AI technology has made it incredibly simple to polish your images without needing professional...