User-generated content (UGC) is created by consumers, not companies. Ranging from reviews and ratings to photos and videos, this content can be a powerful marketing tool for businesses looking to connect with customers and promote the brand. Reviews and ratings...
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New SEO and content marketing study reveals marketing pros’ biggest investment plans for 2023
With SEO such a big part of communications strategy, how are marketers planning to invest in the strategy in 2023? And how will this impact content marketing? New research from full-service digital marketing agency Ignite Visibility offers the perspectives of...
6 tips for creating shareworthy content in 2023—and examples of how it works
There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can’t simply produce average content and expect it to work. With 600 million blogs worldwide,...
4 ways PR content writers should be using ChatGPT and other AI tools today
Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of...
Ditto PR Appoints Anouk Morin As First Ever Web3 PR Lead Associate to Develop In-House Crypto Content And Thought Leadership
Ditto Public Relations, the agency that prioritizes employee happiness and results, announced the promotion of Anouk Morin to Web3 PR Lead Associate. In her new role Morin will help prioritize education, internal and external content, as well as thought leadership....
7 targeted content marketing tips for startups
Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1. Define your target audience Defining your target audience is a critical...
Content matters: The state of content marketing in 2023
Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries. With online attention...
15 TikTok content ideas for brands and businesses
TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on...
Protecting your personal brand: 9 in 10 hiring managers would fire workers for content in personal social posts
We all know that many hiring managers check the social media habits of job candidates, and personal social media posts are not off limits to employers when considering whether to fire established workers—new research from Express Employment Professionals finds that...
Narrative Strategies Elevates Rosemarie Calabro Tully, Andrew Fimka to Partner: Christine Hennessey Named Managing Director, Greg Blair Named Content and Editorial Director
Narrative Strategies announced the promotions of Rosemarie Calabro Tully and Andrew Fimka to Partner. Calabro Tully, who has extensive experience working on Capitol Hill and on behalf of industries, and Fimka, an agency veteran with more than a decade of experience in...