Agency retains top spots in key practice areas and position among the country’s top 25 largest agencies RALEIGH, N.C. (May 1, 2023) — French/West/Vaughan (FWV) – one of the nation’s leading independently held public relations and integrated marketing agencies – has...
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PR crisis management for eCommerce businesses: Tips and strategies
You’ve worked hard to establish a trustworthy identity for your eCommerce brand and lead it to the success that it is today. So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a...
Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing
A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such...
Webinar | PR in 2023: 3 Pros Break Down the Need-to-Know Trends of the Year
WEBINAR - ON DEMANDPR in 2023: 3 Pros Break Down the Need-to-Know Trends of the YearThree top PR pros cast their predictions for 2023 in our annual trends panel! From navigating budget cuts and conveying purpose to thinking globally, our three panelists bring years of...
How a CSR report helps determine the effectiveness of your campaign
Corporate social responsibility (CSR) is a major concern for small and large businesses alike. Many consumers expect businesses to strive for sustainable business practices such as reducing carbon emissions and promoting diversity and inclusion, and value these...
Companies say they’re underprepared to navigate the evolving ESG reporting landscape
Nearly two thirds of senior decision makers feel their organization is underprepared to meet their environmental, social, and governance goals and regulatory reporting mandates, according to a new global survey released by Workiva. Further, 72 percent don’t have...
Brand Reputation & Media Strategy Veteran Sharron Silvers Joins APCO Worldwide in New York
Sharron Silvers, an experienced corporate brand reputation and media strategy expert with more than two decades of experience providing strategic counsel for clients across industries and sectors, joined APCO Worldwide as senior director, Pamela Passman, chair of...
How to avoid greenwashing in your brand messaging
Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...
Boston University Wins Top Prize in Page and Institute of Public Relations Case Study Competition
Two Boston University College of Communication students will receive the 2022 Jack Koten Page Principles Case Study Award at the Page Spring Seminar in Brooklyn, NY, on April 7-8. Their submission analyzed how ride-sharing company Lyft took action against Senate Bill...
Charter Growth Capital Fund Invests in Lambert, Michigan’s Leading PR and Marketing Firm
Charter Growth Capital Fund (CGCF), a fund managed by the principals of Grand Rapids-based Charter Capital Partners, has made a strategic investment in Lambert Global, LLC (“Lambert”), the holding company for PR, investor relations and integrated marketing firm...