Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm...
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COVID’s handling offers lessons on how not to make a PR crisis worse
Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis. I have long said that...
The Era of Adaptation: Why—and how—brands must evolve strategies in wake of COVID-19
How are marketers and communicators revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic? New research from Nielsen finds that while marketers at organizations of all sizes rank customer acquisition as their top...
Influencer marketing in a post-COVID world—key trends to watch
In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business. During the COVID-19 pandemic,...
COVID drives us to seek connections in unexpected ways—what comms pros should know
With imposed lockdowns sending people into isolation during the last year of COVID, new research from cloud CX and contact center solutions firm Genesys reveals a declining state of human connectivity, with 2 in 5 people feeling less connected to others than before...
Small biz owners show COVID resiliency, but attitudes divided towards marketing, WFM
Taking a look at COVID lockdowns and resulting business impact a year into the pandemic, a new survey of small businesses owners from marketing firm PostcardMania aimed to gauge how they have fared through the crisis so far. Overall takeaways demonstrate small...
PR during the pandemic: How digital drives COVID success
The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...
3 link-building strategies for businesses in a post-COVID world
If you want to increase brand awareness and achieve higher SEO rankings, link-building should be an essential element of your digital marketing strategy. Using the right strategy can help you to maximize your success and avoid some common pitfalls. As the world begins...
7 imperatives for the retail industry: CEOs speak on COVID’s long-term impact on retail
Like the rest of the business world. the retail industry was blindsided by the COVID pandemic, and was forced to revamp to meet new demands of consumers. But as we enter the rebuilding phase, new research from the Retail Industry Leaders Association (RILA), with...
The post-COVID Hispanic consumer: Understanding the behaviors of this influential sector
The Hispanic population is one of the fastest-growing demographic groups in the United States and holds significant influence on the economy and cultural landscape. In the past decade, Hispanics have accounted for 52 percent of all U.S. population growth and continue...