Cognito, the specialist integrated communications and marketing firm for the financial services industry, has appointed four new directors to deepen its brand, content strategy and digital marketing capabilities. The new hires bring a dynamic mix of experience that...
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APCO Worldwide Adds Health Expert Nancy Turett as Executive Director
Nancy Turett, a global leader in health communications, has joined APCO Worldwide as an executive director working in APCO’s New York office, announced APCO global president, Evan Kraus. “Clients across all sectors, including health care companies and providers, are...
How to promote your podcast: Strategy and 2018 directory list
Podcasts aren’t a new phenomenon. They have been around for more than a decade. However, in recent years, they have seen an immense surge in popularity which is evident from the latest data. More popularity means more competition which makes it a compulsion to have a...
The Brandon Agency Hires Gloria Kleich in Accounts Payable, Shawn Murray as IT Director
The Brandon Agency, the most creatively awarded agency in the Carolinas, announced the hire of Gloria Kleich as a new accounts payable associate and Shawn Murray as IT director to serve the agency’s administrative needs across its global office network. Kleich...
90% of marketers say email is a top 2018 priority
According to a new study from cross-channel comms firm Yes Lifecycle Marketing, 89 percent of marketers listed email as one of their top three priorities in 2018—indicating that email marketing continues to be a staple even as other channels like social media and...
Why email is here to stay—especially for Generation Z
We’ve reported that, despite numerous newfangled outreach methods, email remains consumers’ favorite way to hear from brands. New research from digital communications platform SendGrid confirms that email remains essential, important and entrenched in the lives of...
Jason Meyer Rejoins APCO Worldwide as Director
Jason Meyer, a digital communications and brand strategy expert, has rejoined APCO Worldwide, announced Evan Kraus, global president and managing director of APCO’s Washington office. Meyer returns to APCO as a director after spending two years with Marriott...
Retail PR mythbusters: How brands can go direct to consumers
Brands are under assault from retailers who are switching to private label and building their own eCommerce businesses, while also becoming more and more marginalized from telling their own story, according to the recently released Consumer & Retail Insider...
Blending digital and print in modern direct marketing
“Direct marketing is the most efficient way to reach a defined audience.”—Sylvia Nash Many MarCom experts are convinced that direct marketing is dead. Sadly for them, that’s just not the case. According to a 2016 Benchmark Report, direct marketing still accounts for...
Email, not Facebook, winning the battle for brands’ consumer engagement
Despite social media’s large and growing presence in many consumers’ lives, new research reveals that it is not the ideal platform for brand interaction—in fact, less than a quarter (24 percent) of online shoppers in general name social media as one of their preferred...