The pandemic, the war in Ukraine, the worldwide Great Resignation, the supply chain crisis…. Over the past two years, we have lived through a number of unprecedented, international crises. As a result, businesses and the global economy have gone through some bumpy...
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Tips for encouraging employees to read emails
Business owners that believe their employees are reading every single internal email they receive should think twice. Many workers tend to get dozens of emails on a daily basis, and everyone that’s sending out those emails is trying to grab the time and attention of...
Develop your voice, develop your confidence—how introverts can thrive in PR professions
When most people think of PR professionals, they envision extroverted, high-energy people who love public speaking and have unbounded confidence. However, anyone who has worked in PR for a while knows that isn’t the case. Some of the best PR professionals are...
Worldcom PR: Leaders must be purpose-driven to meet main challenges of 2022 and beyond
Diversity, Equity, and Inclusion (DEI) was the most talked about topic in December 2021, according to new research from the Worldcom Public Relations Group. Retaining talent had the second-highest level of leader attention in Worldcom’s Engagement Monitor, but saw the...
PR in 2022: 4 predictions for the year ahead
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s impossible to predict all the new developments ahead, the PR industry has...
The 2021 Earned Media Mastery Mini Guide to Gaining Positive Coverage for Your Clients or Brand
At this year’s Earned Media Mastery virtual summit, registrants were able to enjoy 14+ hours of content thanks to our stellar lineup of speakers. Over 35 PR experts, thought leaders, business owners, agency and corporate professionals, and current and former...
Webinar | From a Cup of Coffee to the Front Page: Earning Coverage as the Biggest Company No One’s Ever Heard Of
WEBINAR - WATCH ON-DEMANDFrom a Cup of Coffee to the Front Page: Earning Coverage as the Biggest Company No One’s Ever Heard OfEvery company wanting to build their brand profile needs to include earned media in their communications plan. The benefits of positive,...
Avoid ‘Cancel Culture’ with this crisis PR checklist
The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...
ICYMI: Bulldog’s Top 10 most popular posts in March
For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...
What is Clubhouse? 6 ways brands can maximize this new social platform
Brands now have more ways to drive engagement and create an experience for their followers. Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. Currently, only available to iPhone users, the app allows users to hear...