A newly released study from marketing services provider R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The firm’s Macro Marketing Report shows...
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5 tech-focused strategies that will boost your PR
There are a multitude of technologies out there that can help you increase your PR more rapidly. Here are five of the most popular and effective ones: 1. Social media marketing Utilizing social media platforms such as Twitter, Facebook, and LinkedIn is a great way to...
6 comms tips to get attention for your new business
New businesses have to work hard to get people interested in what they have to offer. Taking people’s focus away from more well-established competing businesses and onto a new enterprise takes smart marketing tactics. Here are some ways that you can get attention for...
ICYMI: Bulldog’s Top 10 most popular posts in August
With summer in full swing, Bulldog Reporter was also in top gear, with some notable traffic driven by tactics-focused articles and byline contributions throughout the month of August. Topics of our most popular posts included driving PR strategy with social media, the...
How to personalize your B2B buyer experience to close more deals
In B2B sales, it is essential to acknowledge that your target audience wants to be approached with relevant offers at the right time and not when it is convenient for your sales reps. Unfortunately, it is not as simple as it sounds. A Forrester study found that 68...
5 tips for building public relations in real estate
Real estate agents should educate themselves on the significance of marketing the houses they sell. Even though navigating through the housing market is a challenge, there are some tricks that boost your sales. While some experts predict the ebbs and flow of the...
The onset of digital fatigue is driving marketers to increase investment in analog tactics
A significant majority (80 percent) of B2B marketing respondents in a new survey recognize that the pandemic has increased their reliance on digital touchpoints, according to new research from hybrid experience firm PFL and conducted by Forrester Consulting, which...
Tips for sparking higher engagement among digitally fatigued audiences
Despite increasingly powerful and ubiquitous digital marketing tools, many businesses find themselves struggling to gain traction among customers and prospects as the competition for impressions, clicks, and mindshare is increasingly fierce, reveals 2022 survey...
Vericast Leads Innovation and Promotes Adoption of Universal Coupons at Scale
Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and...
Data Axle Introduces Cross-Channel Donor Acquisition Solution to Support Nonprofit Marketers
Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, debuted its Data Axle Cross-Channel Donor Acquisition Solution to support nonprofit marketers in executing effective omnichannel programs. This new solution supports...