Allison+Partners has added four additional consumer clients to its growing list of Midwest brands, including GE Appliances, Blue Bunny, Bomb Pop and Stix Golf. New clients continue to strengthen the agency’s portfolio of consumer brands, with award-winning work spanning across purpose, sports marketing and influencer engagement.
“Chicago is a hub for some of the world’s largest brands and we are excited to continue to raise our profile in the market,” said Chicago office General Manager Alison Fichter. “Adding iconic brands, such as Blue Bunny, Bomb Pop and GE Appliances, alongside start-up Stix Golf, demonstrates we are poised for growth.”
GE Appliances, a Haier company, is the leading innovator of home appliances. The company has tapped the agency to build affinity for its house of brands and drive growth in the market through a combination of earned media relations strategy, influencer engagement, experiential events and product launches for Monogram, CAFÉ, GE Profile, and GE Appliances.
Wells Enterprises hired Allison+Partners as the public relations agency of record for two brands, Blue Bunny and Bomb Pop. The agency will work to put action behind both brands’ purpose, helping with experiential activations, influencer marketing and more.
Allison+Partners was also named the public relations agency of record for start-up golf equipment manufacturer Stix Golf. Stix has tasked Allison+Partners to raise awareness for the brand and its mission to democratize golf by bringing high-quality, modern clubs to the masses at an affordable price through an aggressive earned media relations program.
“Our consumer practice has experienced strong growth in the past year, winning a record amount of new business and with work breaking through in new award categories such as Cannes Lions, Clios, D&AD and One Show,” said Allison+Partners President of North America Anne Colaiacovo. “We are squarely rooted in helping brands drive cultural relevance in order to break through. We are excited to build upon our momentum in the Midwest and expand our client roster.”
In April, the agency announced the launch of Allison+Sports, a sports marketing specialty that leverages deep media and influencer relationships and works collaboratively with brands’ existing marketing operations to drive communications value. The specialty, led out of the Chicago office, will work with brands’ existing and planned sports sponsorships, athlete and celebrity endorsements, and other marketing relationships to deliver integrated marketing strategy and execution using an earned-first lens.
The Chicago office is led by Fichter who was recently promoted to general manager. She brings a wealth of experience in driving strategy for consumer brands across food, retail, hospitality and home.
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, North American Agencies of the Year and Best Agencies to Work For. The agency was also named by PRWeek as a Best Places to Work for the fourth consecutive year and recognized as one of UK’s Fastest Growing Agencies. Allison+Partners operates in 34 markets worldwide and is organized around five practices: Consumer Brands, Corporate, Reputation Risk +Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by Stagwell, one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com.