Brownstein Group (BG) announced the appointment of Sean Carney as the agency’s first-ever Content Director and Kyle Harty as Group Director of Social Media. Carney, previously Account Director in the Public Relations Department, moves into the newly created position of Content Director after six years with the company. Harty brings a wealth of experience leading social media teams and strategies, and comes to BG from Publicis Health.
As Content Director, Carney will be responsible for agency long-form writing, including marketing materials, speechwriting, and executive thought leadership. The role of Content Director is to determine the unique aspects of an organization, adopt the brand voice, and create in-depth content that will resonate with myriad audiences.
For BG’s Social Media team, Harty will be responsible for developing and leading all social strategies for clients like IKEA, Frankford Candy, DuPont Sorona and NJM Insurance. As the social media landscape continues to evolve, the team will operate as the connective tissue between agency capabilities to deliver holistic content and communication eco-systems that include paid social strategies, activation programs, custom creative, and social reporting dashboards.
“Our clients depend on us as content creators to develop and shape their narrative in all formats, beyond the advertising or PR-driven message,” said Erin Allsman, Managing Director of Brownstein Group. “Sean has been a leader at our agency for years and brings his strengths as a writer and storyteller to this role. Kyle is another strategic addition, as his experience, skill and guidance will elevate our already awarding-winning social team, expand the breadth and depth of our capabilities and ensure that we continually improve social integration across our client portfolio.”
Carney joined Brownstein Group in 2011, and prior to that spent six years at various agencies in New York City during which time he represented financial services, technology and energy companies, and was responsible for managing high-profile brands through the teeth of the economic/housing crisis. Once named “Best Storyteller in Philadelphia”, he is also a contributing writer for outlets like the Philadelphia Inquirer.
Harty, hired in September 2017, most recently worked at Publicis Health as Supervisor of Content Strategy, leading search and digital content strategy for companies like Gilead Sciences, working across their HIV and Hep B businesses. Prior to that, he was the Supervisor of Engagement Strategy at Allen & Gerritsen, where he built platforms for XFINITY and managed paid social strategies for brands like Dietz & Watson and Sunoco.
Harty was most recently named an “Industry Hero” by the Miami Ad School, and was invited to teach a course at the school’s HQ in Miami, FL. Harty has also taught social media-driven courses at Drexel University and Rowan University.