Bullfrog + Baum, the award-winning marketing communications firm, has been named the Agency of Record for Conrad Hotels & Resorts’ debut California property, Conrad Los Angeles. Bullfrog + Baum will work closely with the downtown Los Angeles hotel in developing and executing dynamic public relations and social media strategies that will drive global awareness for the property upon opening and beyond.
Located at the epicenter of LA’s cultural scene, Conrad Los Angeles is part of the Frank Gehry-designed The Grand LA, the city’s newest dynamic destination for shopping, dining and entertainment. Also designed by legendary architect Frank Gehry, the 28-story luxury hotel features interior design from world-renowned interior designer Tara Bernerd & Partners with an interior aesthetic inspired by Gehry’s captivating architecture mixed with the West Coast Modernist movement. The 305-room luxury hotel will feature bold and contemporary guest rooms, locally-inspired culinary experiences, a rejuvenating spa, an elevated indoor and outdoor lobby with sweeping views of the iconic Walt Disney Concert Hall, and a 16,000 square foot rooftop terrace complete with a private pool deck overlooking the city’s skyline. The property is within walking distance to some of the city’s most prominent cultural venues including The Broad, Museum of Contemporary Art, Grand Park, Colburn School and The Music Center.
“Conrad Los Angeles is poised to shake up the Los Angeles hospitality scene, ushering in a new era of luxury for locals and travelers,” says Jennifer Baum, CEO and Founder of Bullfrog + Baum. “We’re thrilled to be part of the Conrad Los Angeles team and look forward to introducing this groundbreaking project to media and consumers and establishing it as a premier luxury destination in LA.”
Bullfrog + Baum will lead media relations, social media and influencer marketing, as well as develop strategic partnerships and programming for Conrad Los Angeles.
The property is slated to open in Spring 2022 and will begin taking reservations in early January 2022. For more information, please visit Conrad Hotels & Resorts Signs Conrad Los Angeles | Hilton Press Center.
About Bullfrog + Baum
Established in 2000, Bullfrog + Baum is an award-winning collective of brand-builders, insight-finders and storytellers specializing in Public Relations and Marketing and representing the best of the best in (and around) the hospitality industry. A one-stop communications, creative, design and digital shop, Bullfrog + Baum works around the clock with the goal of getting clients—all-star chefs, internationally-known liquor brands, restaurants, tourism boards, hotels, products and events—attention. From drumbeat PR to blow-out event planning to comprehensive marketing strategies, Bullfrog + Baum applies a one-of-a-kind energy, expertise and experience to every project it undertakes for every client it serves. Bullfrog + Baum is headquartered in New York City with satellite offices across the country and globe. www.bullfrogandbaum.com.
About Conrad Hotels & Resorts
Spanning five continents with 40 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Conrad is a place where guests can experience service and style on their own terms — all while connecting with local and global culture. Experience a positive stay at Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at newsroom.hilton.com/conradhotels, and follow the brand on Facebook, Instagram and Twitter.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World’s Best Workplaces list, and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the nearly 123 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.