In recent celebration of a decade of success, EGAMI Group—an award-winning and purpose-inspired multicultural integrated marketing and communications agency—announced the appointment of Cheryl Overton as President.
In this newly formed role, Overton will guide the Executive Leadership team, overseeing operations, new business and bringing her unmatched creativity and strategic thinking to the C-suite. She will report to EGAMI Founder and CEO Teneshia Jackson-Warner expanding the agency’s assets, tools, and diverse staff, as well as drive content and creative innovations to help take the agency into its next decade.
“Topics of diversity, inclusion and the influence of consumers of color have never been more prevalent, so I am thrilled to be part of a multicultural team leading cross-cultural brand strategies,” said Overton. “As the role of agencies continues to evolve, I am energized to work with the incredible EGAMI team to innovate offerings and expand our presence and client roster around the world.”
As President, Ms. Overton will lead the agency’s core services, including: Brand Strategy, Cultural Insights, Integrated Marketing, Influencer Marketing, Community Engagement, PR, Creative, Content, Media Strategy, Social & Events. She will also oversee all agency operations, including finance, human resources, administration, client services and innovation.
This appointment coincides with EGAMI’s recent Gold SABRE Award win for the best Multicultural Marketing campaign for “The Talk” launched for P&G’s My Black is Beautiful initiative.
