L.A.-based MPRM Communications, a leader serving the multi-screen world of entertainment with a creative blend of advanced communication techniques, has expanded its senior management team with the promotion of Caitlin McGee to vice president and Natalie Yallouz to executive director, it was announced by company principals Rachel McCallister and Mark Pogachefsky.
McGee will serve as the head of the television practice while Yallouz will continue to focus on the company’s digital media and technology practice. Lisa Bustamante and Michelle Marron, who are both active in the television and digital media practices, have been upped to director.
McGee, Yallouz, Bustamante, and Marron have been with MPRM collectively for 33 years. The newest member of the MPRM team is Emily Merkley, who joins the television practice as a senior account executive. She was formerly at Fifteen Minutes and before that KCET.
Additional promotions in the film and home entertainment practices include Alexandra Drapac to senior account executive, Katie Jo Ash and Tyler Schirado to account executive and Grace Cartwright to account coordinator.
McGee, who has been with the company since 2007, leads publicity efforts for numerous clients within the agency’s television and home entertainment practices including DreamWorks Animation Television, NBC’s “The Voice” and “World of Dance,” Showtime Documentary Films, TV One as well as Sony Pictures Home Entertainment. McGee also leads the television awards team at MPRM, overseeing campaigns and submissions for networks and studios, such as AMC/Sundance TV and Sony Pictures Television, for the Primetime Emmys and various guilds and professional associations.
Yallouz, who has been with the company for a total of seven years, leads publicity efforts for numerous clients within the agency’s digital media and technology practice including Google Play, AT&T Hello Lab, Moth + Flame, Adaptive Studios, Sharp Electronics and more. Previously, Yallouz was a Director at Goodhatch, a design-driven product and brand incubator that’s brought dozens of products to market with mass distribution and millions of products sold.
Bustamante has been with MPRM for a total of eight years and leads accounts in the television, digital media, and Hola! practices (MPRM’s Hispanic offering) including NBC’s “The Voice,” Adaptive Studios, and New Form, among others. Marron, who joined the company in 2011, runs accounts spanning corporate, digital, scripted and unscripted linear television, including production company Bunim/Murray Productions, next-gen studio Indigenous Media, UnREAL showrunner Stacy Rukeyser, Ball in the Family on Facebook Watch and Showtime’s slate of documentary films, to name a few.