International communications agency 4media Group, Inc., which specializes in public relations, market research and insights, announced the hiring of Natalie Weissman as a VP of client communications.
Weissman will be operating from New York, bringing strong experience to 4media, after working in the industry for over 15 years. She began her career pitching stories to media outlets across the country, later becoming client-facing, where she worked with PR agencies and corporate clients providing a wide array of creative strategies and tactics.
Weissman said making the move to 4media was exciting, since the company’s capacity to perform research, when coupled with its wide creative offerings, would allow her unique storytelling opportunities.
“Having the capability to offer my clients market research that is custom-tailored to their specific needs is an invaluable tool to create stronger stories and news hooks,” Weissman said.
Weissman brings a depth of experience in cooperative and standalone satellite media tours to the 4media team, but will be assisting clients with the entirety of 4media’s product offerings, including internet and radio media tours, media outreach and tailored research needs through the performance of PR surveys and more.
Weissman said she enjoys co-op media tours not only because of the potential benefits for the brands involved, but because the audience wins as well.
“Sharing the segment in a co-op SMT means a better flow editorially, more useful information for the audience, and thus the overall message is strengthened through partnerships between complementary brands,” Weissman said.
4media group’s president and global C.E.O., Edward Cyster, said Weissman would make an invaluable addition to the team, where her expertise would serve to strengthen company presence as well bolster existing tactics.
“Natalie’s knowledge and experience, especially in the New York market, will only make our presence there stronger, allowing us to create and communicate meaningful stories for our clients,” Cyster said.