Nature’s Bakery, maker of on-the-go soft-baked snacks crafted with real and wholesome ingredients, has selected Havas Formula to serve as its public relations agency of record. The brand began working with the firm’s activation arm, Havas Street, for sampling initiatives last year, and chose to expand its relationship by having Havas Formula’s Los Angeles office take on national public relations responsibilities in 2019.
“Given the successful working relationship we forged with Havas Street in 2018, it seemed natural to extend these synergies across the agency to the PR side this year,” said Vilma Livas, vice president of marketing, Nature’s Bakery. “Furthermore, Havas Formula’s strong experience in our space, and understanding of our core consumer, made this decision even easier.”
The L.A. team’s comprehensive PR program includes media relations and brand storytelling, influencer programs, thought leadership/expert positioning, brand campaigns/launch support, media events and trade show support, beginning with Expo West in March 2019.
“We’re confident that having both our PR and activation teams working together will yield even more expansive results for Nature’s Bakery,” said Michael Olguin, CEO of Havas Formula. “They have an excellent product and mission, and we have no doubt that consumers will discover this to be true through our communications and product sampling efforts.”
Get Your Daily PR Updates
Subscribe to get daily PR News updates from Bulldog Reporter
Business execs are practically swimming in data, especially in marketing and other comms fields. But is all this data actually providing them with the customer takeaways they’re looking for? New research from predictive analytics software firm Prevedere, in...
Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Influencer marketing...
At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited...