Nature’s Bakery, maker of on-the-go soft-baked snacks crafted with real and wholesome ingredients, has selected Havas Formula to serve as its public relations agency of record. The brand began working with the firm’s activation arm, Havas Street, for sampling initiatives last year, and chose to expand its relationship by having Havas Formula’s Los Angeles office take on national public relations responsibilities in 2019.

“Given the successful working relationship we forged with Havas Street in 2018, it seemed natural to extend these synergies across the agency to the PR side this year,” said Vilma Livas, vice president of marketing, Nature’s Bakery. “Furthermore, Havas Formula’s strong experience in our space, and understanding of our core consumer, made this decision even easier.”

The L.A. team’s comprehensive PR program includes media relations and brand storytelling, influencer programs, thought leadership/expert positioning, brand campaigns/launch support, media events and trade show support, beginning with Expo West in March 2019.

“We’re confident that having both our PR and activation teams working together will yield even more expansive results for Nature’s Bakery,” said Michael Olguin, CEO of Havas Formula. “They have an excellent product and mission, and we have no doubt that consumers will discover this to be true through our communications and product sampling efforts.”

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