Scout Lab, a creative communications agency specializing in human and planetary health, has been named communication Agency of Record for Annabella, an Israeli-based femtech brand that launched a first-of-its-kind breast pump in the US in January 2024. With...
PR Agency News
New UniK SEO Research Shows How Optimizing Your Website Can Help the Environment
Lisbon, Portugal – August 26 – UniK SEO, a leading digital marketing agency specializing in SEO and content strategy, emphasizes the importance of sustainability in the online landscape. In light of growing environmental concerns, UniK SEO presents a comprehensive...
Industry-Leading Fleet Safety Startup Netradyne Chooses 5WPR as Agency of Record
NEW YORK – 5WPR, one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for industry-leading fleet safety SaaS startup, Netradyne. Netradyne has hired 5W to establish it as the go-to...
Ashley Gordon joins Mower’s C-suite as head of integrated media department as agency continues evolution
NEW YORK—Aug. 22, 2024—Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has finalized its strategic reorganization with the appointment of Ashley Gordon to its core leadership team as Senior Vice...
Magrino Adds Skopos Hospitality Group to Growing Restaurant Roster
New Jersey Group Operates Top Restaurant & Bar Concepts Throughout the Region New York, NY (August 22, 2024) – Magrino, a full-channel communications agency based in New York City, today announced the addition of Skopos Hospitality Group to its growing food &...
New Slingshot Research: Employers Are Introducing AI—But 77% of Workers are Lost on How to Use It
Slingshot’s 2024 Digital Work Trends Report Reveals That Employees Haven’t Yet Unlocked The Full Potential of AI in the Workplace CRANBURY, NJ (August 22, 2024) – Slingshot, the work management platform from software company Infragistics that brings data to the center...
Lipton Ice Tea launches 90s inspired clothing collaboration ‘That Summer Feeling’ with creator-founded streetwear brand Cruel Pancake
Lipton Ice Tea® announces its first ever fashion venture with the launch of ‘That Summer Feeling’, a vibrant and exclusive 25-piece clothing collection that blends Cruel Pancake’s bold designs with Lipton’s refreshing brand identity. The partnership with the...
The Silver Telegram’s 2024 “State of Tech” White Paper Highlights Shifting Tech Landscape, Why Startups Fail and Emerging Startup Regions
Anticipated industry analysis notes industry leading report finding 42% of Startups Fail because of Lack of Market Need, 29% Ran Out of Cash and 14% Due to Poor Marketing August 22, 2024 – [LOS ANGELES] – The Silver Telegram PR Agency released its highly anticipated...
Marketing and Security Leaders Need to Collaborate to Safeguard and Grow Brand Trust, Says New CMO Council and KPMG Report
New Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage The CMO Council, in partnership with KPMG, today announced the release of a new report,...
Trust Relations Expands Consumer PR Practice with Addition of Leading Lifestyle Brands
Brands Including Sun & Ski Sports, Natural Farm, Kuumba Made and Dragonwing Announce First Fully-Virtual PR Firm, Trust Relations, as Agency of Record LOS ANGELES, CA (August 21, 2024) -- The first fully-remote PR agency, Trust Relations, today announced that...
CTP Named Agency of Record by Cambridge Office for Tourism, Unveils New Brand Campaign
“There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its...
New Innsena Survey Captures Journalist Sentiment on Health Tech Conferences
Innsena surveys 100 top health tech reporters and editors to highlight future trends and conference priorities ATLANTA — August 20, 2024 – Innsena, a health tech consultancy focused on improving care outcomes for underserved communities, surveyed more than 100...