PAN Communications, an integrated marketing and PR firm for B2B tech and healthcare brands, announced the addition of Michigan-based software company OneStream to its growing technology client roster. OneStream provides a unified platform designed to simplify corporate performance management (CPM) processes for the most sophisticated of enterprises. With over 500 employees, the software company will tap PAN to help accelerate its media relations strategy and uplevel its brand narrative through content development and executive thought leadership.
The agency’s integrated marketing and PR experience runs deep, including recognition as 2019 Medium PR Firm of the Year by PR News. Through its 25+ years of working with leading B2B brands, PAN has developed a passion for helping technology brands expand market awareness and achieve growth milestones, which will lay the foundation for this partnership.
“We evaluated several firms as we looked to increase our visibility and overall positioning in the market. PAN stood out from the pack due to their unique data-driven approach, media relationships and storytelling ways,” states John O’Rourke, VP of Product Marketing and Communications at OneStream. “Throughout the process, the team demonstrated a solid understanding of our targeted buyer and ways in which the PR program can impact sales and drive valued traffic to our site through media and content. That’s the right combination for us at this growth stage, and we are excited to work with the team.”
As modern finance leaders navigate uncertain times, demand for agile, data-driven financial planning and reporting has never been greater. OneStream understands the value that integrated marketing can bring to building equity and supporting its bottom line. In working with PAN, OneStream will continue to capitalize on an unprecedented growth opportunity by developing a targeted content strategy that closely aligns with earned media and executive thought leadership efforts. Together, these programs will establish the brand as a trusted resource in financial technology.
PAN Senior Vice President Megan Kessler will oversee the partnership. Kessler said she is excited to work with OneStream to implement a comprehensive communications strategy that fuels visibility as the brand continues to pursue an aggressive growth strategy with a potential road to an IPO in the coming years.
“OneStream brings a refreshing blend of proven success and fearless aspiration that had me hooked from our first conversation,” said Kessler. “I look forward to bringing this brand to an expanded audience and spotlighting its vision for the future of finance as it takes on the likes of Oracle, SAP, IBM and others.”