Retail and commercial bank NatWest is partnering with leading influencer marketing agency, TAKUMI, to shine a light on the issue of scams and online fraud threats for young people through its new campaign, NatWest x Gaming Creator Collective.
The campaign kicks off with a one-hour panel on Wednesday 8th September 2021 at 1pm, and starts by focusing on the gaming industry, whose community is frequently targeted by fraudsters.
To reach the key audience, TAKUMI has connected NatWest with two female social media gaming creators.
The creators – Jay Ann-Lopez, CEO and Founder of Black Girl Gamers, and Dani or Ebonix, a creator specialising in Sims4 – have a combined following of over 600,000 users across Instagram, Twitch and TikTok, and have been lauded for making gaming more inclusive and a safer space for women.
The panel will be chaired by Aimee Howells, Managing Partner at TAKUMI, and alongside the two gaming creators will also feature Matilde Leiria, Junior Project Manager at TAKUMI, Jason Costain, Head of Fraud Management at NatWest, and Beth McCafferty, a Senior Analyst for Fraud Prevention at NatWest. The panel will explore the tactics used by scammers in the gaming community and how users can stay safe online – two themes which feed into NatWest’s wider aim of educating young people on the behavioural and social pressures scammers use to make people willingly transfer money.
The NatWest x Gaming Creator Collective campaign falls under NatWest’s brand platform, Tomorrow Begins Today, through which the bank is encouraging individuals to take small tangible actions now to help facilitate future, larger goals.
The free panel will be a 45-minute conversation followed by a 15-minute Q&A and can be accessed via this link.
Commenting on the campaign, Mary Keane-Dawson, Group CEO at TAKUMI, says: “We’re delighted to be supporting NatWest in highlighting the worrying and pervasive rise of scams in the gaming community.
“Our creators can speak with authority on this topic having been victims themselves and will offer insightful, actionable tips on how other gamers can avoid losing money to these heartless cybercriminals.
“With more of us venturing online since the outbreak of COVID-19, we must all be extra-vigilant and stay up-to-date with the latest advice from banks and experts on how to protect ourselves from frauds and scams.”
Kiana Sigaroudinia, Head of Refund Policy, Customer Content & Media at NatWest said: “Fraud and scams are having a devastating and increasing impact on people and communities across the UK and we know that young people can be particularly vulnerable to some of the scammers’ techniques. We’re pleased to be working with the gaming community in this way to lean about how we can better help provide the information and insight that people need.
NatWest Group champions potential, helping people, families and businesses to thrive. We are the UK’s leading business bank and we serve 19 million customers across every region of the UK.
As a relationship bank for a digital world, we are helping to break down barriers that hold back our customers and we are helping to build their financial confidence. Because when people, families and businesses thrive, so do we.
TAKUMI is a leading global influencer marketing specialist which offers influencer-led creative solutions for brands, enabling them to connect with audiences across social media in depth and at scale.
TAKUMI specialises in providing unparalleled influencer marketing insights and knowledge from more than five years of partnering with leading brands across the globe including Clarins, Kellogg’s, Visa, Pernod Ricard and Mercedes.
Offering end-to-end client services and operating across multiple markets and platforms, TAKUMI is driven by creativity, talent, data, technology and strategic expertise.
TAKUMI has carried out more than 3,000 campaigns to date, working with thousands of curated content creators, and is trusted to manage influencer relationships and deliver compelling, innovative campaigns which spark meaningful conversations with audiences.
Founded in 2015, TAKUMI is headquartered in the UK, with offices in London, Berlin and New York and operations in a further five EU countries.
TAKUMI was named winner of The Drum Social Buzz Awards across four categories including Best Influencer Campaign and Best Social Event and winner at The Drum Experience Awards across three categories including the Grand Prix award. TAKUMI was also named winner of 2021 Adweek Readers’ Choice for ‘Best in Social/Influencer Tech’ and ‘Influencer Marketing Platform’.