Uproar PR, an international, full-service public relations, digital and creative agency, today announces its selection as the agency of record for Rendever, the leading provider of virtual reality (VR) for seniors, as it looks to boost brand awareness for the company as a whole and build thought leadership profiles for its executive team.
Leveraging its strong relationships with national, technology and VR-specific reporters, Uproar PR will drive growth, increase brand recognition and position Rendever’s C-suite as industry leaders through an integrated public relations campaign. The PR team will bring attention to Rendever’s critical programs born from the COVID-19 pandemic and build an ongoing campaign centered around partners, human interest stories, company news and timely thought leadership angles. Rendever’s sales and marketing goals are top of mind as Uproar PR utilizes targeted pitching efforts within verticals and the business community to reach primary decision-makers.
“With the VR media landscape constantly evolving as developers find new ways to update traditional practices with highly immersive experiences, the only way to break through the noise is through high-quality storytelling,” said Catriona Harris, CEO of Uproar PR. “Our team is eager to help Rendever tell its story and highlight the impact its technology is having throughout senior communities and healthcare settings nationwide.”
Rendever is the leader in bringing VR to seniors, combatting social isolation through shared experiences that include participating in bucket-list adventures, revisiting meaningful places and staying engaged with family members through personal photos and videos. The company joins Uproar PR’s portfolio of VR and augmented reality (AR) clients, including Pico Interactive, a global tech company that develops innovative enterprise VR solutions, and ThirdEye Gen, a leader in AR and mixed reality (MR) enterprise solutions.
“When evaluating potential partners, Uproar PR’s success in national business and technology publications really stood out,” said Kyle Rand, Cofounder and CEO of Rendever. “As we continue expanding our offerings and building partnerships, we need an agency that can amplify our message and grow our share of voice in the senior living and technology space. Particularly right now, our work is truly making a difference in the lives of seniors and caregivers, and we couldn’t be more excited to share these first-hand stories of hope, joy, and compassion with the world.”
