Fort Worth-based agency Wheelhouse Marketing & PR has increased its stake in its client, Mass Luminosity, a Dallas based initiator of global interaction and community experiences and the parent company of GTribe. The stake acquisition, that values Mass Luminosity at $30 million, comes in light of the company’s revolutionary technology development and at the forefront of the release of a new platform that will feature these cutting-edge advancements.
“It is a rare and unique opportunity not only to work alongside a client, but also to hold a stake in the business as a testament to believing in their vision,” states President and Managing Partner Julie Curtis. “Bringing the kind of technology that will be launched early next year, should make meaningful changes in the way we connect with each other. And until their official announcement, we are thrilled to be part of the plan that the CEO of Mass Luminosity, Angel Munoz, has set forth.”
Wheelhouse will continue its role as marketing and PR firm for Mass Luminosity platforms and technologies, while preparing to launch Mass Luminosity’s new project in Q2 of 2019.
“Wheelhouse has been in a wonderful position to grow with our clients nationally and internationally and Mass Luminosity rounds out our ability to connect with people on a global level.” states Managing Partner, Kell Curtis.
Additionally, with the expansion of Wheelhouse Marketing & PR, the company has recently hired new personnel and moved into a larger facility near downtown Fort Worth, TX.
