Zebra Partners Taps G4/Xbox Expert C. Riana Manuel-Peña to Grow Brand, Unified Marketing for Agency Clients

by | Oct 25, 2022

Zebra Partners, a global, women-owned, Seattle-based, and industry-leading public relations firm in gaming, emerging technologies, and toys and family entertainment, announced the appointment of games industry marketing veteran, C. Riana Manuel-Peña, as its new director of brand and unified marketing. In this role, she’ll leverage her expertise and keen insights into the world of Generation Y and Z for high-impact storytelling and brand awareness social media, content creation, and digital marketing for the agency’s portfolio of partners.

“Storytelling is my true passion – be it through dancing, working on video games, or creating unforgettable marketing experiences,” says Manuel-Peña. “Zebra’s ethos of meeting the unique needs of each client partner is the perfect playground for me to marry my creative approach with my program operations acumen. I’m elated to be working with the team!”

With years entrenched in video games and entertainment, Manuel-Peña brings rich background in developing and leading brand and creative storytelling initiatives, from shaping game marketing to audience engagement, helping studios build identity with players, and helping companies voice views on big social issues. Most recently, she was brand director at G4TV network. Previously, she held senior product and marketing positions for several companies, including Xbox, Yesler and Microsoft Game Studios, after starting her career in healthcare. She also brings her fiery personality and fresh-take perspectives on today’s hottest games to the top-ranked casual gaming podcast What’s Good Games, where she is frequently the third chair guest host for the all-women outlet.


“When we met Riana, we just knew. She brings sunshine, power, enthusiasm, experience and tons of grit. The team is so excited that she’s here. We’re growing at a fast pace and adding deeper marketing services to our portfolio comes at the right time to better serve the needs of our amazing partner clients,” explains Perrin Kaplan, principal and co-founder, Zebra Partners.

About Zebra Partners

Zebra Partners is a Seattle-headquartered, award-winning, and global firm focused on strategy, public relations, corporate brand, integrated marketing, and influencer and social media programs for businesses worldwide. Key practice areas include gaming and content; emerging technology, including metaverse, VR and AR; and kids and family products. Women-owned and founded by three former Nintendo executives, Zebra Partners is a virtual firm with associates located across the United States. Remote from day one, Zebra is entering its 15th year of business as a pioneer in building culture across time zones. Learn more at https://www.zebrapartners.net/ and follow us on LinkedIn.


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