From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to healthcare-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency.
The findings of the report have numerous implications for the healthcare industry, including:
- 24 percent of consumers have searched for healthcare information by speaking a question into their voice-enabled devices, such as Amazon Echo, Google Home, or phones equipped with Siri or Google Assistant.
- The most popular healthcare voice queries are those pertaining to symptoms or treatments of an ailment, disease, or other health condition—posed by 65 percent of consumers who have used their voice to ask a question of their voice-enabled devices. 32 percent have used their voice to search for a doctor or specialist.
- The top reasons for not using voice-enabled devices to search for healthcare information are not having a need to do so (28 percent) and those who would rather type their question into a browser (26 percent).
This study, conducted by the Zion & Zion market research team, was based on a nationwide survey of 1,049 consumers (ages 18 and older) investigating how consumers are using voice-enabled devices to search for healthcare information. Authors of the study are Aric Zion, MS; Fred Petrovsky, MFA; and Thomas Hollmann, MBA, PhD.