PR News Archive
What consumers really want (and don’t want) from customer support agents
New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most...
TikTok’s huge small-biz profit power: 4 in 5 say TikTok ads show ROI—within 6 months, for most
As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews...
3 trends to watch in 2023 that will optimize your public relations
2023 is here, and with the new year comes a renewed opportunity for growth and change across industries. For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents...
Marketing trends in 2023: Comms leaders say they will focus on loyalty and authenticity
As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!...
Workers say they’re ready to embrace AI, but skills gap is a big concern
Attitudes towards AI in the workplace are warming up: almost two-thirds of workers in a new survey from intelligent integration and enterprise automation firm SnapLogic report that they like the idea of using AI in their role, either currently or in the future—if they...
Metaverse that matters: Growing interest expected to fuel trillion-dollar opportunity by 2025
As consumers and businesses alike become more interested in the metaverse as a creator economy and tool to enhance day-to-day tasks, new research from Accenture, released at the Consumer Electronics Show in Las Vegas last week, predicts that the immersive network is...
Media planning strategy: How to get your message to the masses
A media plan can be hugely beneficial when rolling out a new brand, product, service, or campaign. It can give you a solid process to abide by and helps get the team on the same page. What’s more, it ensures your marketing message is not lost and reaches the right...
Bracing for uncertainty: 10 financial services predictions for 2023
The financial services sector is preparing for a rocky 2023 as recession anxieties and geopolitical tensions cloud the global economic horizon. How will industry leaders wield their data and advanced analytics to weather the storm? Industry experts at data...
The age of disruption: CEOs say they need to overhaul their business models within three years
The impact of the COVID crisis continues to shake up the business world, and new research from global consulting firm AlixPartners shows that CEOs are aware their companies need to adapt to today’s constantly disrupted business environment—and are worried about doing...
An “interview” with ChatGPT: What is public relations? How has PR changed? Will AI replace comms pros?
We interviewed ChatGPT about public relations and, while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR)...
3 trend predictions for wellness journalism in 2023
New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The predictions for wellness media come from the media experts (and registered dietitians) at the...
As Big Retail drops the ball on CX, opportunity is ripe for SMBs in 2023
Consumers' loyalties certainly aren't etched in stone as we enter the new year—in fact, only 12 percent of respondents to a new survey from marketing automation firm ActiveCampaign said big-box retailers exceed their overall customer experience expectations, signaling...