Laura Hooper, Consumer Account Director at the PHA Group: Why operational readiness is now just as important as creativity in modern marketing, and why the brands that win cultural moments are often the ones best equipped to act on them. Whether it's a viral TikTok...
From personalisation to security: PR stakes for the best email hosting services have never been higher. Establishing brand recognition and reputation on a secure platform is a must if you want to land your emails in your prospects' inboxes. As a growing business in...
Cold email still ranks among the most effective ways to start real business conversations. The challenge is keeping up with it, as finding leads, sending follow-ups, and tracking replies can eat up hours. That’s why the best cold email platforms for marketing...
When Dyson launched its first vacuum cleaner, the technology was genuinely better. But James Dyson spent five years being turned down by manufacturers who couldn't see past the brand names already on the shelves. Here, Richard Stone, founder of technical and...
Getting students interested in your college can feel tough. Public relations and college marketing play a big role in fixing this issue. Together, they help schools connect with more students and share their story better. Keep reading to learn how these two strategies...
PR runs on credibility. It always has. The whole discipline exists because a third-party stamp of approval carries more weight than anything a brand says about itself. But one thing keeps bothering me about how most teams operate: they pitch, they place, they measure...
The home improvement industry is booming. With more people investing in their living spaces than ever before, companies specialising in bathrooms, kitchens, and interior design face both an exciting opportunity and a fierce challenge: how do you stand out in a crowded...
Many brands assume that increasing ad budgets will automatically improve results. It sounds logical. Spend more money, reach more people, and generate more sales. Yet, real-world campaigns often prove the opposite. A company can pour millions into advertising and...
Public relations is all about shaping how people think and feel about a brand and building trust. The way PR professionals work has changed a lot in 2026. Getting featured in the media still matters. What's changed is that now the trustworthy endorsements often come...
Modern brands are communicating more than ever before. From social media posts and email campaigns to push notifications and real-time engagement strategies, the pressure to stay constantly visible has turned “always-on marketing” into a standard business approach....
Email marketing remains one of the most powerful tools for businesses to generate and nurture leads effectively. With billions of people using email daily, it provides a direct and personal way to connect with your target audience. However, simply sending out emails...
Lead generation is one of the most important objectives for marketing and sales teams. Unfortunately, however, not all leads are of equal value. Many companies find this out the hard way when they see that having a ton of leads doesn’t necessarily translate into a ton...