Following up is one of the most routine parts of public relations. A pitch is sent, the inbox stays quiet, and a few days later, another email goes out. Then perhaps another. The logic seems simple: if the journalist did not respond the first time, perhaps the message...

For small business owners, a strong online presence can feel out of reach when posts look polished but don’t spark replies, clicks, or calls. The core challenge is consistency: without brand-consistent messaging, even frequent updates can read as noise and leave...

Building a recognizable brand takes more than having a strong product or maintaining a consistent presence across digital channels. People are more likely to trust a company when they encounter it through credible, independent sources, and this is where meaningful...

Getting a story published can feel like the finish line for a PR team. After weeks of developing an angle, pitching journalists, answering questions, and waiting for publication, seeing a brand name in a credible outlet is a clear win. But publication is not where the...

Three weeks after launch, open the folder nobody looks at anymore. The press release still quotes the introductory price: $79. The product page moved to $89 on Tuesday. One retailer is showing the old price next to a new shipping estimate, the FAQ still promises the...

In a pulp whodunnit novel, there's always one person who committed the crime. The plot depends on a single culprit, a single detective and a single moment of revelation. B2B buying, it turns out, is nothing like the world of cosy crime, and the marketers who treat it...

A PR campaign can look like an undeniable success when it first launches. Journalists pick up the story, social channels begin circulating it, website traffic rises, and a stream of headlines gives the entire team a visible reason to celebrate. For a moment, the...

~ New research shows UK podcast audiences reaching record numbers, but technical marketing programmes have barely begun to use the format ~ UK podcast listening reached a new weekly record in early 2026, according to Ofcom, with reach climbing from 23 per cent to 27...

Not long ago, publishing a press release meant entering a relatively manageable media environment where the biggest challenge was standing out from announcements issued by competing brands. While inboxes were already busy, journalists still had a realistic chance to...

High-quality, customer-centric content is one of the best investments you can make for business growth. And this is especially true in today’s world, where the average global internet user spends over 33 hours per week consuming digital media. Even if you account for...

Many companies believe low media coverage stems from poor visibility. Teams send pitches, complete follow-ups, and when results disappoint, they think reporters are overlooking them. Yet that belief isn’t only incorrect; it wastes budget. It pulls attention from the...

Public relations has always been about earning attention. Whether that attention comes from journalists, customers, investors, or industry influencers, the goal is the same: build credibility and keep your brand relevant.  But in today's media landscape, earning...