PR News Archive
With imminent regulatory change ahead, now’s the time to make ESG a strategic priority
Brands and businesses that adopt and embed ESG (environmental, social and governance) factors into their strategy are more likely to create value and accelerate growth, while minimizing their legal and regulatory risks, according to a new report from global law firm...
Six easy ways to get more Google reviews for your business
From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business completely for free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and...
New CMO Council report: National marketers lack vision into local demand
New research from the CMO Council, with brand management portal BrandMuscle, reveals that a third of national marketers say 40 percent or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate...
Data disconnect: New study finds 4 privacy disconnects between marketers and consumers
It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. And the blowback is real—a new survey from business software analysis firm GetApp reveals four out of five consumers have...
How to do PR for business: 6 top tactics and practices for practitioners
In today’s world, a good PR story is certainly more effective than an impressive ad. Marketers should essentially learn how to do PR for a business in an extremely dynamic and tech-driven world. PR has come a long way and has evolved tremendously in the past decade or...
Businesses battling for customer loyalty with pre-emptive service technology
New research from low-code platform provider Pegasystems finds that business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digital savvy customers. The global study, conducted by iResearch,...
Four in ten report major gap between culture their workplace claims to have vs. reality
Negative workplace cultures impact mental health and lead to two and a half times less productivity per year than positive work environments, and new research from digital and in-person total wellbeing solutions firm LifeWorks, a subsidiary of TELUS Health, reveals...
Brand marketing fun-damentals consumers crave
While Americans have largely put COVID in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge, and on a daily basis we are bombarded with—let’s just say it—bad news all around, from new health threats to economic...
The COVID threat has passed, but new study urges businesses to keep innovating or risk failure
Even though the COVID crisis is now under control, senior executives face renewed pressure to innovate even after their organizations had adapted successfully to pandemic threats, reveals new research from professional services firm GHD's digital arm GHD Digital. The...
CMOs facing pressure to deliver during economic course correction
A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times. The firm’s research reveals that CMOs...
Shoppers’ expectations of tech at retail are high yet often unmet
The pandemic unleashed an acceleration of e-commerce and digital shopping that has changed shopper’s expectations of the shopping experience in physical stores. There’s now an expectation that shopping technologies can, and should, offer a more efficient and...
State of digital trust: Gaps, benefits and key takeaways for future digital transformation
New research from digital global community ISACA shows significant gaps between what enterprises are doing now and what they should be doing to establish leadership and earn customer trust in the future digital ecosystem in the race toward digital transformation. The...