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Dan Martin

Dan Martin
Dan Martin has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.
6 reasons why SEO proxies are essential for your business

6 reasons why SEO proxies are essential for your business

Online businesses have seen rapid growth through the utilization of digital technologies. There isn’t a better time for businesses to shift online. Have you any idea of how SEO proxies can be a boon for your business? A proxy is a service that helps users protect...

The effects of consumer behavior on marketing and business operations

The effects of consumer behavior on marketing and business operations

One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and...

7 ways to get your brand noticed with a marketing agency

7 ways to get your brand noticed with a marketing agency

As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand...

Why AI and marketing automation is the future of content creation

Why AI and marketing automation is the future of content creation

Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI chatbots, for example, are helping with customer service. AI recruiting tools help with talent management. Hiring processes are more...

Why you need a brand development strategy—and 7 tips to create one

Why you need a brand development strategy—and 7 tips to create one

Every business needs good branding in today’s competitive business environment. The brand image a business puts out there becomes its identity. It then determines whether a business thrives or not. In this social media era, consumers interact differently brands. This...

Presentation do’s and don’ts for PR and marketing professionals

Presentation do’s and don’ts for PR and marketing professionals

Many people don't know how challenging marketing and PR can be. These professionals depend on the power of persuasion to sway customers to buy. Yet, the situation is a lot worse for PR practitioners. Their main tool is third-party endorsements like testimonials,...

6 ways to take advantage of podcasting as a growing PR platform

6 ways to take advantage of podcasting as a growing PR platform

Branding is the primary goal for public relations. Every company out there is looking to build relationships and trust with new audiences every day. They also look to strengthen these relationships by constantly reaching out to the audiences on various platforms....

5 ways to make your PR presentation amazing

5 ways to make your PR presentation amazing

As a PR professional, you probably spend large parts of your day fostering relationships with journalists. You're normally trying to convince other professionals in one way or another—tirelessly befriending people who can influence your brand's success. But there's...

4 steps to help your PR agency win more RFP bids

4 steps to help your PR agency win more RFP bids

For PR agencies, crafting and submitting RFP bids consistently requires a massive effort. A team must put long hours of thought and writing in their goal to stand above their competitors and win their bid. In the end, it’s the agency that works hardest at their RFP...

5 easy steps to boost presentation skills for digital marketers

5 easy steps to boost presentation skills for digital marketers

These days, it takes a special kind of presentation to impress clients and investors. With the proliferation of online stores and services, businesses have developed an improved understanding of the available technology. Even now, the e-commerce industry has seen...