The public relations industry will never stop evolving. Shifts in culture, political influence, technological advances, and market trends will all change the way people approach media. Over time, it will become more necessary for PR pros to keep up with several new...
In today's world, factors like globalization and technological advancements have made many business sectors increasingly competitive. As a result of this reality, many corporate leaders and entrepreneurs are searching for business-building strategies that can help...
Companies may find themselves at risk for a crisis they may not have anticipated. The possibility of data breaches, malicious hacking, and other data security issues always looms large over any business. But the security breach might not be the only problem a company...
Any business, including real estate, is propelled by trust. When people trust their real estate firm, they’re more likely to engage it for information and properties. This trust is built by managing the interaction between the brand and the general public, and PR...
Since public relations is such a critical success factor in business success, it's crucial to have a plan in place. Developing a functional PR strategy can influence the public favorably. This means that you must strategize, map out, and implement your PR efforts in...
Broad advancement in technology has changed how we think. Development of software and electronic devices has enabled people to improve communication skills, exchange ideas, and order items all from the world wide web. As such, folks can interact through social media...
In recent years, Uber has been struck by a series of scandals and negative publicity, including improper handling of user data, technology theft, and sexual harassment accusations. However, even for a company that’s infamously scandalous, 2017 is proving to be one of...
Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and...
For many companies, big data has proven to be a godsend for booming business. Enough tech companies have molded and shaped what big data can collect and interpret for just about any industry, affirming it to be a vital tool in the big and small business worlds. Some...