Jeremy Sutter

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.
PR 101: How great PR campaigns generate business growth

PR 101: How great PR campaigns generate business growth

In today's world, factors like globalization and technological advancements have made many business sectors increasingly competitive. As a result of this reality, many corporate leaders and entrepreneurs are searching for business-building strategies that can help...

Crafting a proper PR response for tech security disasters

Crafting a proper PR response for tech security disasters

Companies may find themselves at risk for a crisis they may not have anticipated. The possibility of data breaches, malicious hacking, and other data security issues always looms large over any business. But the security breach might not be the only problem a company...

Creating a robust PR strategy for your real estate firm

Creating a robust PR strategy for your real estate firm

Any business, including real estate, is propelled by trust. When people trust their real estate firm, they’re more likely to engage it for information and properties. This trust is built by managing the interaction between the brand and the general public, and PR...

5 critical points you must assess in your PR plan

5 critical points you must assess in your PR plan

Since public relations is such a critical success factor in business success, it's crucial to have a plan in place. Developing a functional PR strategy can influence the public favorably. This means that you must strategize, map out, and implement your PR efforts in...

4 contextual tips to amp up your communications practices

4 contextual tips to amp up your communications practices

Broad advancement in technology has changed how we think. Development of software and electronic devices has enabled people to improve communication skills, exchange ideas, and order items all from the world wide web. As such, folks can interact through social media...

How smart PR strategies could have diminished Uber’s bad press

How smart PR strategies could have diminished Uber’s bad press

In recent years, Uber has been struck by a series of scandals and negative publicity, including improper handling of user data, technology theft, and sexual harassment accusations. However, even for a company that’s infamously scandalous, 2017 is proving to be one of...

PR agencies are still missing out on all that Big Data has to offer

PR agencies are still missing out on all that Big Data has to offer

For many companies, big data has proven to be a godsend for booming business. Enough tech companies have molded and shaped what big data can collect and interpret for just about any industry, affirming it to be a vital tool in the big and small business worlds. Some...