Jeremy Sutter

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.
Tips for determining the best bonuses for employee motivation

Tips for determining the best bonuses for employee motivation

Motivating your employees is one of the most important things you can do as a business owner or manager. However, you need the right strategy in order to achieve it. If you don't, you could end up not giving them enough bonuses or giving them more than necessary. Both...

4 classic tips for protecting your company’s public image

4 classic tips for protecting your company’s public image

With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only...

Employees gone rogue—5 immediate PR steps to save your company

Employees gone rogue—5 immediate PR steps to save your company

Why do employees go rogue? Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business. That's all well and good, but what can you...

6 modern tools and tactics to build your personal brand

6 modern tools and tactics to build your personal brand

Whether you're already an active entrepreneur, or you just want to develop a following to support a future project, building your personal brand is essential. In fact, almost every high school student is already building a personal brand for themselves, so there's...

5 ways PR can improve company culture

5 ways PR can improve company culture

For a company to be successful today, it will need to have a strong and positive company culture. When you are looking for ways to improve the culture of your organization, one standout option would be to hire a PR firm. A good public relations firm can help to...

5 tips for dealing with a crisis from a PR perspective

5 tips for dealing with a crisis from a PR perspective

Every business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. In fact, if a company is around long enough, they are almost certainly going to be in the...

5 tips for online branding and reputation management

5 tips for online branding and reputation management

Business owners and entrepreneurs can take full advantage of their online presence to maximize online reach while learning more about those who have a genuine interest in their business and brand. Web-savvy companies also have an advantage when it comes to protecting...

How automotive brands can develop and maintain loyalty

How automotive brands can develop and maintain loyalty

The automotive industry is just like any other industry where customer retention is a significant factor to success. According to market metrics, selling to an existing customer is 15 percent easier than selling to a new customer. Kissmetrics backs this statement by...

Strategies for making World Cup fans into fans of your brand

Strategies for making World Cup fans into fans of your brand

It is actually fairly stunning that the World Cup only comes around every four years when you consider everything that goes into it. The building of the stadiums alone is a tremendous human endeavor that takes the labor and knowledge of thousands of people to make...

5 important trends reshaping PR and media right now

5 important trends reshaping PR and media right now

The public relations industry will never stop evolving. Shifts in culture, political influence, technological advances, and market trends will all change the way people approach media. Over time, it will become more necessary for PR pros to keep up with several new...

PR 101: How great PR campaigns generate business growth

PR 101: How great PR campaigns generate business growth

In today's world, factors like globalization and technological advancements have made many business sectors increasingly competitive. As a result of this reality, many corporate leaders and entrepreneurs are searching for business-building strategies that can help...

Crafting a proper PR response for tech security disasters

Crafting a proper PR response for tech security disasters

Companies may find themselves at risk for a crisis they may not have anticipated. The possibility of data breaches, malicious hacking, and other data security issues always looms large over any business. But the security breach might not be the only problem a company...