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Kevin Gardner

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
5 ways public relations can use and benefit from AI

5 ways public relations can use and benefit from AI

When most people hear the words artificial intelligence, an array of science fiction heroes and villains immediately springs to mind. Managers often struggle to connect the possibilities of this new technology with anything grounded in today's world. In fact,...

5 solid ways to improve your company’s PR through creativity

5 solid ways to improve your company’s PR through creativity

Your public relations team designs the first image that consumers see when they learn about your company. These individuals must be highly creative to attract your customers' attention and draw them to your products. There are many ways to enhance their imagination...

5 unique public relations tips to up your game

5 unique public relations tips to up your game

Public relations is essential to making sales and extending your customer base. Your PR game should be relationship focused. How you relate to your customers, stakeholders and partners is essential. Consider these unique public relations tips as you create a PR plan...

4 helpful tips to grow and enhance your business quickly

4 helpful tips to grow and enhance your business quickly

When first launching a business, the main goal is to establish your brand and take steps to grow. Unfortunately, this isn’t something that happens overnight. Achieving ongoing growth is something that requires dedication, patience, and hard work. You will quickly...

5 comms tips to help boost your company’s sales

5 comms tips to help boost your company’s sales

Running a business can be a complex task. Especially if you are working to expand your business, or increase your sales. For many business owners, this can feel stressful. While this is understandable, the reality is that increasing your sales doesn't have to be...

7 tips to improve efficiency and productivity at work

7 tips to improve efficiency and productivity at work

You have a set number of hours at work each day. Because of this, you must take steps to make the most of your time. You have two basic options to increase your output—put in more hours or work smarter. For most people, working smarter is the preferred option....

4 brand-boosting ways PR and marketing go hand-in-hand

4 brand-boosting ways PR and marketing go hand-in-hand

Traditionally, the public relations team focused on protecting the brand reputation, while it was the job of marketing to get the sales. These days it doesn't make sense for the two teams to work in silos. If your company is still treating PR and marketing as...

6 ways to prove you’re ready for a management position in PR

6 ways to prove you’re ready for a management position in PR

You’ve been in the public relations game for a while. You know how to handle clients well, and you’d like to take on new challenges and responsibilities. You want to lead and manage others. How can you prove that you’re ready for management? Showcase the skills you’ll...

Protecting your business by mastering your finances

Protecting your business by mastering your finances

Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful. There will be many factors that need to be taken into account and appropriately addressed for...

3 ways your PR agency can get quality feedback

3 ways your PR agency can get quality feedback

As a public relations professional, you understand that it's vital to put your best foot forward each day. Because networking, acting as a liaison between your clients and the public, and keeping ahead of the news cycle are all part of your daily responsibilities, you...

PR agency management: 5 tips for running a successful firm

PR agency management: 5 tips for running a successful firm

Public relations is an essential tool for any business. If you are running a PR agency, then there are things you should consider in order to give the best service possible to your customers. Here are some tips to keep your PR agency running efficiently. Always have a...

PR in a post-COVID world: 3 ways to sharpen your skills for 2021

PR in a post-COVID world: 3 ways to sharpen your skills for 2021

The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only...