Kevin Gardner

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
4 ways a smart public relations strategy can increase sales

4 ways a smart public relations strategy can increase sales

Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn't be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the...

7 techniques you can apply to improve your public relations

7 techniques you can apply to improve your public relations

Good public relations is an essential part of business operational strategies. If you have good public relations, you're far more likely to have a strong and wide-reaching customer base. Here are seven techniques you can apply to improve public relations: 1....

6 tips for differentiating your brand by improving customer service

6 tips for differentiating your brand by improving customer service

Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service....

Small biz PR strategies: 3 ways to stand out in a sea of competitors

Small biz PR strategies: 3 ways to stand out in a sea of competitors

In today's increasingly competitive market, ensuring your business stands out in the crowd is vitally important to its success. You might think the best possible scenario would be to have no competitors at all, but the truth is competition can be healthy for your...

4 big ways small business can use PR strategies to grow

4 big ways small business can use PR strategies to grow

Running a small business can be challenging, particularly if you're trying to help the business to grow. Many small business owners make the mistake of assuming that growth strategies used by larger companies can't be applied to them, but this simply isn't the case....

6 tactical media relations tips and techniques for the new year

6 tactical media relations tips and techniques for the new year

Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can...

4 PR strategies to use when your business goes green

4 PR strategies to use when your business goes green

If you're running a business and you're in the process of becoming more sustainable, don't miss out on the gigantic opportunity for some great PR. Whether you've hired a PR strategist or you're doing it on your own, there are some tried and true techniques for getting...

4 ways PR can augment your brand beyond media coverage

4 ways PR can augment your brand beyond media coverage

Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a...