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Kevin Gardner

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
eCommerce and public relations: Navigating the digital landscape

eCommerce and public relations: Navigating the digital landscape

eCommerce is more than just a way to buy and sell products; it's also a tool for shaping a brand's identity and reputation. By using eCommerce strategically, organizations can create compelling brand stories and reach a global audience. eCommerce also provides...

Elevating customer service with AI: The PR impact

Elevating customer service with AI: The PR impact

In today's fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI-powered solutions into customer service operations is more than just a technological advancement; it's a strategic move that can...

Communicating change: The role of sales automation in business PR

Communicating change: The role of sales automation in business PR

Navigating the fast-paced realm of modern business feels akin to mastering a new language overnight. Today's business landscape is bursting with technological advancements that demand our attention and adaptation. Automation in sales stands tall among these...

11 ways to use generative AI to optimize your PR performance

11 ways to use generative AI to optimize your PR performance

Public relations is a field that involves managing the spread of information between an individual or an organization and the public. PR aims to build an entity's positive image, reputation, and brand awareness. With the advent of artificial intelligence, PR firms can...

Is public relations going through an identity crisis?

Is public relations going through an identity crisis?

Public relations has always involved a careful balancing act between the needs of a business and the relationship it has with customers. In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press....

9 strategies supporting the importance of public relations in 2023

9 strategies supporting the importance of public relations in 2023

From day one, a business owner must work on establishing their brand as an industry leader, and public relations may be a topic thought about infrequently. However, it should be considered in your day-to-day business operations to optimize your growth and success....

4 proven ways to boost your company’s public image

4 proven ways to boost your company’s public image

Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image. Read on for four easy-to-implement additions...

3 tips for getting better customer reviews

3 tips for getting better customer reviews

Reviews are an essential part of any business. They can provide valuable feedback, help boost sales, and increase customer loyalty. However, obtaining good reviews can take a lot of work for many companies. This article will explore several strategies that can be used...

6 tips for maximizing the impact of your PR agency

6 tips for maximizing the impact of your PR agency

You know that public relations firms are incredibly rewarding, challenging, and demanding roles. The pressure to come up with new ideas and keep coming back with something new is exhausting. Even the most seasoned PR professionals get stuck in ruts frequently. So,...

PR glossary in focus: Data terms you should know

PR glossary in focus: Data terms you should know

Data is a big part of modern business success. It's used to create reports, predict earnings, and factors into every decision that drives a company's growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create...