Introduction: Redefining giving Traditionally, donations have been perceived primarily in monetary terms. While financial contributions undoubtedly play a crucial role in community development, the transformative power of another type of donation—time—has come to the...

11 ways to use generative AI to optimize your PR performance
Public relations is a field that involves managing the spread of information between an individual or an organization and the public. PR aims to build an entity's positive image, reputation, and brand awareness. With the advent of artificial intelligence, PR firms can...
Is public relations going through an identity crisis?
Public relations has always involved a careful balancing act between the needs of a business and the relationship it has with customers. In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press....
9 strategies supporting the importance of public relations in 2023
From day one, a business owner must work on establishing their brand as an industry leader, and public relations may be a topic thought about infrequently. However, it should be considered in your day-to-day business operations to optimize your growth and success....
4 proven ways to boost your company’s public image
Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image. Read on for four easy-to-implement additions...
3 tips for getting better customer reviews
Reviews are an essential part of any business. They can provide valuable feedback, help boost sales, and increase customer loyalty. However, obtaining good reviews can take a lot of work for many companies. This article will explore several strategies that can be used...
6 tips for maximizing the impact of your PR agency
You know that public relations firms are incredibly rewarding, challenging, and demanding roles. The pressure to come up with new ideas and keep coming back with something new is exhausting. Even the most seasoned PR professionals get stuck in ruts frequently. So,...
PR glossary in focus: Data terms you should know
Data is a big part of modern business success. It's used to create reports, predict earnings, and factors into every decision that drives a company's growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create...
4 marketing strategies for the travel industry
The travel industry is still alive and kicking, it's just adjusted to accommodate the digital age. If you work in travel and tourism, you know how tough it can be to find and convert customers. You need the right marketing strategies to reach your audience and inspire...
4 considerations when starting a public relations agency
Public relations professionals are known for promoting their clients' perspective, and should be able to enhance the image of their clients as well. They are not like paid advertisers—a PR pro’s entire job is to persuade the media toward the viewpoint of their...
5 critical skills you need to work in PR
Public relations is a fast-paced industry. If you work in this field, you're likely to wear many hats for your company. You might manage external communications, collaborate with the marketing department or push through internal initiatives. That's why a PR...
Do’s and don’ts for dealing with your client’s public misdeeds
It happens all too frequently: a client does something embarrassing, insensitive, or illegal and the news reaches the public. Their reputation is damaged as the public turns against them. Perhaps law enforcement gets involved. This is a public relations nightmare, but...