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Kevin Gardner

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
4 considerations when starting a public relations agency

4 considerations when starting a public relations agency

Public relations professionals are known for promoting their clients' perspective, and should be able to enhance the image of their clients as well. They are not like paid advertisers—a PR pro’s entire job is to persuade the media toward the viewpoint of their...

5 critical skills you need to work in PR

5 critical skills you need to work in PR

Public relations is a fast-paced industry. If you work in this field, you're likely to wear many hats for your company. You might manage external communications, collaborate with the marketing department or push through internal initiatives. That's why a PR...

Do’s and don’ts for dealing with your client’s public misdeeds

Do’s and don’ts for dealing with your client’s public misdeeds

It happens all too frequently: a client does something embarrassing, insensitive, or illegal and the news reaches the public. Their reputation is damaged as the public turns against them. Perhaps law enforcement gets involved. This is a public relations nightmare, but...

4 comms traits successful companies have in common

4 comms traits successful companies have in common

One of the goals as a business owner is to manage a profitable operation that has a steady increase of customers. With the constant changes within your facility, this can be a challenge. When you show your care for your clients, support your employees, and adapt as...

Effective technology PR strategies you need to know 

Effective technology PR strategies you need to know 

You can make your company stand out by having great public relation strategies in place. When utilized correctly, PR is a great tool in the tech industry. The idea is to maintain the great reputation you have built. When used creatively, PR strategies can be used to...

3 methods that enhance the customer experience

3 methods that enhance the customer experience

No matter what products or services your company provides, it is important to give every customer a quality experience. While in some cases this is impossible, with a few proven practices your staff can please most customers most of the time. Friendly greetings,...

5 solid PR strategies for your digital marketing company

5 solid PR strategies for your digital marketing company

Marketing is a vast and ever-evolving field. As such, companies can use many different PR strategies to get ahead. However, not all marketing businesses are created equal. Some companies are better at using specific PR strategies than others. Here are some of the best...

3 important comms success factors for a young startup

3 important comms success factors for a young startup

In the first year of their existence, almost 20 percent of small businesses fail. While this number can be discouraging to some, it also means that over 80 percent of startups succeed in their first years. If you recently started your own small business, several...

Crisis PR: 5 tips for preparing your team for data security breaches

Crisis PR: 5 tips for preparing your team for data security breaches

Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. This extends to your PR team. This team has one of the most important roles because it's the touchpoint for your customers and the community...

5 smart ways your company can protect itself from a PR crisis

5 smart ways your company can protect itself from a PR crisis

When things go wrong for your company, it's important to fix the issues but also do what you can to avoid a public relations crisis. If you do not have an easy-to-understand PR policy in place, now is the time to develop one and ensure each employee understands these...

7 sensible ways to gain exposure for your business

7 sensible ways to gain exposure for your business

Your business is competing in a world of compelling ideas and innovative products. The steps that you take to stand out now will contribute to your future opportunities. Potential clients are waiting and you have a number of options through which to meet them....

8 ways you can reward your PR employees

8 ways you can reward your PR employees

If your PR team has gone above and beyond this year, you'll likely want to reward them for their hard work. There are a number of ways you can do this to make your staff happy and eager to work even harder next year. Here are some fun ways to reward your PR people. 1....