Kevin Gardner

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
Protecting your business by mastering your finances

Protecting your business by mastering your finances

Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful. There will be many factors that need to be taken into account and appropriately addressed for...

3 ways your PR agency can get quality feedback

3 ways your PR agency can get quality feedback

As a public relations professional, you understand that it's vital to put your best foot forward each day. Because networking, acting as a liaison between your clients and the public, and keeping ahead of the news cycle are all part of your daily responsibilities, you...

PR agency management: 5 tips for running a successful firm

PR agency management: 5 tips for running a successful firm

Public relations is an essential tool for any business. If you are running a PR agency, then there are things you should consider in order to give the best service possible to your customers. Here are some tips to keep your PR agency running efficiently. Always have a...

PR in a post-COVID world: 3 ways to sharpen your skills for 2021

PR in a post-COVID world: 3 ways to sharpen your skills for 2021

The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only...

7 tips for a stronger public relations strategy in 2021

7 tips for a stronger public relations strategy in 2021

Your brand’s public image is essential to making sales, finding new customers and making your company a success. As the name denotes, public relations is rooted in relationships. How you relate to customers, partners and stakeholders is key in a good PR strategy. Here...

4 ways a smart public relations strategy can increase sales

4 ways a smart public relations strategy can increase sales

Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn't be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the...

7 techniques you can apply to improve your public relations

7 techniques you can apply to improve your public relations

Good public relations is an essential part of business operational strategies. If you have good public relations, you're far more likely to have a strong and wide-reaching customer base. Here are seven techniques you can apply to improve public relations: 1....

6 tips for differentiating your brand by improving customer service

6 tips for differentiating your brand by improving customer service

Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service....

Small biz PR strategies: 3 ways to stand out in a sea of competitors

Small biz PR strategies: 3 ways to stand out in a sea of competitors

In today's increasingly competitive market, ensuring your business stands out in the crowd is vitally important to its success. You might think the best possible scenario would be to have no competitors at all, but the truth is competition can be healthy for your...

4 big ways small business can use PR strategies to grow

4 big ways small business can use PR strategies to grow

Running a small business can be challenging, particularly if you're trying to help the business to grow. Many small business owners make the mistake of assuming that growth strategies used by larger companies can't be applied to them, but this simply isn't the case....

6 tactical media relations tips and techniques for the new year

6 tactical media relations tips and techniques for the new year

Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can...