Public relations campaigns are often judged by the buzz they create, but measuring their true impact takes more than headlines and social media mentions. Without effective reporting, it’s nearly impossible to know whether your efforts are resonating with the right...
Anyone working in public relations knows that even the sharpest story can disappear without a ripple if it’s not seen by the right people—or the right search engines. Once upon a time, PR professionals obsessed over media lists and newsroom targets, hoping their...
Considering that the average per-person debt in the U.S. is north of $105,000, there's certainly a need for good financial advisors to help people learn and adopt better financial habits. While word-of-mouth marketing is the most effective kind of marketing, that...
A seamless customer journey is one of the most critical elements of long-term business growth. The better you understand, manage, and improve the customer journey, the more customers you'll attract and retain. This is where customer journey automation powered by AI...
Hiring a PR agency is an investment in your brand’s visibility, credibility, and long-term growth. But simply signing a contract with a PR firm doesn’t guarantee success. To see real returns, you need a strategic approach that aligns your PR efforts with your business...
Public relations on a global scale requires more than just translating press releases. Done well, it demands cultural awareness, strategic messaging, and an understanding of international media landscapes. None of this is easy, and you’ll need to be prepared if you...
Luxury rental properties require a bit more than traditional marketing. If they’re going to get the exposure required to generate a strong ROI, they require strategic storytelling and expert positioning. This is how you attract affluent tenants. The goal isn’t just...
A personal brand can help you make a better impression on prospective employers, earn new clients, and increase your chances of achieving a host of other professional goals. But what if you don’t have any elements in place for your personal brand? How can you build a...
You’ve probably noticed many websites dedicated to sharing promo codes online. You can find discounts and deals for just about any website if you run a quick search online. That’s because promo codes are a highly effective marketing and PR strategy. Done right,...
Effective marketing strategies are crucial for success, regardless of your industry. In today’s world, that means engaging in digital marketing across a variety of platforms, including search engines and social media. However, to do it right, you really need to hire a...
If you want to close the sale, you need to be able to make your brand look good. And unless you have a nearly perfect reputation already, that means you'll need to do some heavy lifting for promoting your brand within your sales presentation. How do you go about it?...
Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is...