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Marcus Kaulback

Marcus Kaulback
Marcus is a content creator and marketer with a focus on branding and communications.
Tell us how you really feel about Guaranteed Rate Field

Tell us how you really feel about Guaranteed Rate Field

Perplexed. Bewildered. Confounded. These are how the masses are feeling after learning that the Chicago White Sox renamed their stadium from US Cellular Field ━a moniker that earned it the adorable nickname of “The Cell” ━ to the slightly less inspiring Guaranteed...

Amazing Race Canada S4E8: Cuban Crickets and Machete Madness

Amazing Race Canada S4E8: Cuban Crickets and Machete Madness

Cigars, rum, beaches, various Castros, and Canadians running amok across Havana ━ for a brief time yesterday, this is what Cuba was, as the Amazing Race Canada made the largest Caribbean island its destination for Episode 8. But despite Cuba’s offerings, despite the...

Amazing Race Canada S4E8: Cuban Crickets and Machete Madness

Amazing Race Canada S4E5: The #FirstNationsSensations tour Haida Gwaii

As the contestants landed in Haida Gwaii this week for Episode 5, #FirstNationsSensations Joel and Ashley looked poised to continue their run of being the most popular team on Twitter. And they didn’t disappoint...that much. While they still earned the most mentions...

Amazing Race Canada S4E8: Cuban Crickets and Machete Madness

Amazing Race Canada S4E4: Is Emoji the Language of Marketing?

Having cut their TV teeth on Big Brother Canada, Jillian and Emmett are the famous ones in this year’s version of Amazing Race Canada. Season 4’s version of Hal and Joanne, if you will. Like Hal and Joanne ━ who were eliminated in Episode 5 of Season 1 ━ Jillian and...

3 ways PR pros can benefit from Twitter’s latest changes

3 ways PR pros can benefit from Twitter’s latest changes

Since its IPO in 2013, Twitter has been hounded by criticisms that it simply doesn’t know how to grow its user base or revenues. So, in an effort to improve its product and become more widely consumed and digested, while also being wary of not alienating its vocal...

From disaster come stories of incredible compassion: #FortMacFire

From disaster come stories of incredible compassion: #FortMacFire

Alberta is experiencing some of the worst wildfires Canada has ever seen, the size and intensity of which are hard to comprehend. The city of Fort McMurray has been utterly devastated by the fires, which have grown to cover over 100,000 hectares (roughly the size of...

A meaty controversy: The people of Alberta v Earls

A meaty controversy: The people of Alberta v Earls

On April 28, Earls Restaurant Ltd. announced it would no longer source from Canadian farms any of the two million pounds of beef it sells every year, after its demand for Certified Humane produce could no longer be met by Alberta ranchers. Certified Humane standards...

PR Lessons from the Brazil Tourism Board

PR Lessons from the Brazil Tourism Board

Brazil has had a very rough 2016. So rough in fact, that John Oliver’s latest rant, this one on the country’s recent travails, made just one passing mention of the Zika virus (focusing more on ongoing political turmoil in the country). But Zika has dominated the...