It’s that time of year for communicators—when we start wondering what the coming 12 months has in store for the industry. New research explores social media marketing trends that will shape brand strategies in 2026. While offering insights on everything from key...
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
New agency research reveals a shifting landscape for B2B marketers—where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI. The new report, 2025 U.S. Marketing Budgets Update: The CMO...
New research reveals how customer experience and social media engagement are driving brand loyalty in today’s competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just...
What value is the CMO and the overall marketing department bringing to companies? The short answer is good-ish. CMOs are doing better now than they were a few years ago, per their CEOs, but their departments are still floundering a little. Grappling with the...
Not surprisingly, administrative action during the early days of the new Trump presidency captured the business world’s attention, and the steady stream of global coverage reporting these moves dominated the media cycle. The key topic in early February has been the...
With super-shopping days Black Friday and Cyber Monday approaching, new research explores Americans' growing unease with online privacy and the misuse of their personal information. According to the findings from personal data removal service Incogni and VPN provider...
Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three...
Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time...
Brand loyalty was never an easy achievement, but the metric has gotten exponentially tougher in the post-pandemic age. Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been...
The 2024 presidential election noise is becoming deafening across all media, and U.S. adults are well aware that it will only get louder over the next 8 weeks, so they’d prefer to not hear about politics or current events from brands and businesses, at least for now....
When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn’t. Then, once we realized we had no idea how to use it efficiently and responsibly,...