Since key performance indicators are analytical by design, and intended to offer specific high-level insights, they seem like a slam dunk for the capabilities of AI. But an amazingly small proportion of more than 3,000 leaders surveyed are using AI for this purpose,...
Navigating the CX challenge: Tech investments increase, but consumer impatience grows—nearly half would pay more for a better experience
As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls. New...
Do consumers trust celebrity endorsements anymore? New research takes a look
Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer...
With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer
Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable. But...
AI is poised to transform DEI by making diversity strategies accessible for all businesses
Your Chief Neurodiversity Officer is waiting to be programmed. New research from people management platform BrightHR.com suggests AI models can be trained to enable neurodiversity initiatives in the workplace by providing the tools to offer personalized and scalable...
The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities
Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough. AI has...
State of business communication: How companies can tangibly harness AI to enhance communication, efficiency, and performance
As the channels and opportunities expand, it seems business communication regresses. But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business...
New Nielsen research shows growing demand for more diverse media content to engage Black America
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...
A new era of intelligent CX is catalyzing massive industry transformation: 7 in 10 leaders are completely reimagining their customer journey
With generative AI at the wheel, the customer journey is heading into previously untraversed territory, and the rift between businesses with great CX and those without is about to become a seismic abyss—and those that miss the mark on implementing, or worse, don't...
Believing is seeing: 6 in 10 purchasers now want to see user-generated product visuals before buying—a sharp increase from 2021
Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves. New research from...
Employees remain worried about AI’s potential threat to their jobs—but in a different form
When generative AI first gained momentum on the business scene about this time last year, the fear was rather widespread that the wunderkind tech would be displacing employees and taking over their jobs. As the year went on, leaders started assuring their employees...
New IPR research examines how comms leaders are approaching Generative AI as a tool rather than a strategy—and why it works
Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit. But new research from the Institute of Public Relations reveals that communication...