The march to AI maturity is moving steadily along, with a large majority of brands and businesses embracing the tech and using it in the operations to some degree. With a focus on the productivity promises of Generative AI, new Deloitte research takes the pulse of...
Virtually every brand and business out there knows that video marketing is critical today, and they’re getting off to a good start—but new research from video technology platform Cloudinary reveals that it’s post-production challenges that are causing problems, and...
The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this...
Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data...
No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates....
It wasn’t long ago that brand leaders and communicators were hearing consumers say they wanted to see brands and businesses show us what societal issues they truly cared about by speaking out on the positions they supported, and brands reluctantly accepted the...
Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions...
The surge of AI content in Google search results is significant. It increased from a mere 2.3 percent before GPT-2 in January 2019 to a staggering 10.2 percent by March 2024. This tripled over five years despite Google’s firm stance against AI spam, according to a new...
In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well. And it doesn’t matter whether that reputation is sullied by rumors...
Have you heard? Video is the most popular consumer medium, and that goes double for marketing and communications. New research from video editing platform Filmora explores the top video marketing trends that are shaping the industry today—emphasizing the need for...
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in...