In the world of video games, where fandoms are passionate, social media is ubiquitous, and gaming experiences span millions of hours of entertainment, the role of public relations (PR) has never been more critical. Video game companies, no matter their size, must...

Volkswagen’s emissions scandal: A case study in litigation PR and reputation management
In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. The scandal, commonly known as “Dieselgate,” involved the company’s use...
Effective pet product PR on display: A case study on BarkBox’s success
Public relations is an integral aspect of any business, and its importance is especially evident in the pet product industry. With billions of dollars being spent on pet products every year, it is no surprise that competition in the pet sector has grown significantly....
Video game marketing done well: A deep dive into Fortnite’s success
Marketing is an essential aspect of any successful product, and video games are no exception. As the gaming industry has evolved over the years, so too has the need for video game marketing strategies that not only capture attention but also engage and maintain player...
A cautionary tale: How Ford’s advertising missed the mark—and what other car companies can learn
Advertising is a powerful tool. For companies, particularly those in highly competitive industries like the automotive sector, it’s an essential aspect of their strategy to build brand awareness, generate sales, and shape their public image. However, when done poorly,...
Amazon Prime Day 2025 Marketing Tips Every Brand Needs Now
Amazon Prime Day 2025 is poised to be one of the largest digital retail events of the year. For brands aiming to maximize ROI, visibility, and long-term value, this is more than just a promotional window. It is a strategic moment to align marketing and public...
The digital PR disaster: When public relations goes wrong in the healthcare space
In today’s hyper-connected world, digital public relations (PR) is a foundational strategy for any healthcare organization—be it a global hospital network, a fast-scaling health tech startup, or a local wellness brand. The tools are abundant, the audiences are...
TD Bank’s digital marketing strategy: A comprehensive review
TD Bank has consistently been recognized as one of the largest and most innovative financial institutions in North America. With its reputation for providing a wide range of services, including personal banking, mortgages, loans, and investment products, TD Bank has...
Ask the expert: Answers to your top Amazon Prime Day marketing questions
Amazon Prime Day is not just a sales event. It is a brand visibility moment, a search engine play, and a trust-building opportunity all rolled into one. That is why Prime Day success hinges on smart, integrated communication. From a PR perspective, this means making...
Pixels and persuasion: The ethics and impact of marketing video games to youth
Video games are no longer just a pastime—they’re culture, commerce, and in many ways, the language of an entire generation. Youth, in particular, are at the center of this cultural shift. According to the Entertainment Software Association, over 70% of U.S. households...
Financial PR done well for a small company: A game-changer for growth
In today's competitive business environment, small companies are continuously looking for ways to grow and gain recognition within their industry. For many, navigating this terrain may seem daunting, particularly when dealing with limited resources and increasing...
Analyzing the marketing strategies of Marriott International: A deep dive into the hotel industry’s digital transformation
In an era dominated by digital engagement and customer-centric experiences, the hospitality industry has undergone a significant transformation, with hotel chains increasingly focusing on sophisticated marketing strategies to remain competitive. One of the most...