Hey there! Ever wondered why some teams just click while others can’t seem to get on the same page? Well, here's a secret: it might all come down to how they were hired. Yup, that's right. The traditional way of hiring—going with gut feelings and old-school...
Customer trust: What should brands provide to achieve it? Here are 4 best practices
When you hear the word “trust”, what—or, better, who—comes to mind? It’s likely you’ve pictured the people who make you feel safe, secure, and respected. The kind of people that you can rely on because you know they truly care about you. Those are also the kind of...
With brand trust on shaky ground, consumers are ready to spend more at local shops to strengthen Main Street
As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing...
12 fundamental tips for building an online business in 2024
In the ever-evolving landscape of online business, finding success requires more than just a great idea and a website. To succeed in a crowded digital marketplace, you need to deeply understand your target audience, find a unique niche, and use effective growth...
Top strategies to boost your real estate brand and attract buyers
Looking to supercharge your real estate marketing efforts and stand out in a crowded market? Want to unlock the secrets of successful real estate promotion? Dive into our comprehensive guide packed with expert tips, innovative strategies, and proven techniques to...
New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers
In celebration of International Day Against Homophobia, Biphobia, and Transphobia, which was on May 17, new research from Horowitz Research affirms that LGBTQIA+ support isn’t just about flags, it’s about action. The firm’s latest survey examines the impact of...
3 ways you can use live streaming to grow your brand and business
Successfully growing a business has always been a difficult task, especially if your brand exists in a competitive market. Sure, there are plenty of marketing avenues for businesses to explore, many of which promise to measurably increase engagement and brand...
Common mistakes to avoid in Shopify app development for your brand
Turning a Shopify store into a mobile app is the natural next step for your e-commerce business. It's also natural to have some worries about wrong decisions and mistakes spoiling the hard work. This post will discuss common mistakes to avoid when turning your Shopify...
5 tips for staying on top of your online reputation and protecting your brand
Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to...
3 strategies for public relations in urban transformation projects
Urban development extends beyond construction and policy changes and into the lives of those living within the community. It can foster growth and enhance the quality of life in the city and public relations plays a pivotal role in successful urban transformation....
Accessibility hits a roadblock: Companies are prioritizing inclusive design more than ever but lack the resources to make further progress
Global Accessibility Awareness Day is later this week on May 16, and with large-scale legislation now in place, web accessibility should be plateauing based on the established requirements. Web designers are prioritizing accessibility when developing their digital...
The role of PR in reputation repair: Strategies for financial recovery and trust restoration
Maintaining a good reputation has become increasingly challenging for businesses and individuals alike in the age of instant communication and widespread social media. A single negative incident can spread like wildfire, tarnishing a reputation that took years to...