I read a quote recently that spelled out why visual storytelling is booming: "Attention is the new commodity; visual storytelling is the new currency." Makes sense. People are distracted, their thoughts scattered and their focus fragmented. But there is something that...
One common question we get every year is, "What does a winning entry for the awards look like?" As the parent company of Bulldog Reporter, we can’t actually apply for the PR awards, but I wanted to share what we would have entered if we could. Hopefully this example —...
The Bulldog Awards are competitive, so it’s important for applicants to put their best foot forward. Here are some tips based on my judging of the Bulldog Stars of PR Awards. Supporting documents and videos are helpful And it’s even better if there’s a reference in...
Everyone loves a winner. In love and war, when it comes down to two sides, people are attracted to the more successful party. In public relations, it's no different. When it comes to winning new business and locking up coveted clients, PR agencies need to do what they...
The way your customers perceive your company, along with the products and services you provide, all rely on the brand strategy you choose to pursue. This strategy that will guide all your communications and interactions with your customers, and a successful one will...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...
People around the globe observed International Women’s Day (IWD) last Wednesday to honour women’s struggle for rights, and to call for gender equality. While more companies are speaking out about gender disparities, there is still a lot of work to be done. A study...
The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...
Andy Warhol predicted that “In the future, everyone will be world-famous for 15 minutes.” But these days, with everybody vying and dying for attention, fame rarely comes unsolicited. You and your business need to work harder than ever in choosing the right media types...
New Balance finds itself in a PR nightmare this month. Immediately following the presidential election results, a spokesperson for the U.S.-based athletics company came out and made a comment that many people took issue with. Now, faced with this crisis, New Balance...
With all the competition in the marketplace, public perception of one’s brand has never been so important. According to the Global Communications Report 2016, industry leaders believe that future growth in the PR industry will not only be driven by content and social...