In today’s fast-paced, digital-first world, public relations is more than just crafting a press release and sending it out to a list of journalists. It’s about creating authentic narratives, building relationships with customers, and, most importantly, leveraging...
A well-organized public relations campaign creates a strong brand reputation, attracts customers, and builds credibility. However, there are quite a few companies that make mistakes that reduce the effectiveness of their PR. Here are eight avoidable mistakes: 1. Lack...
In B2B content marketing, showing a real return on investment isn’t always simple. Sales cycles take time, decision-making involves multiple people, and it’s not always clear which piece of content made the difference. That’s why it helps to have a focused approach....
Over the past few years, the public relations industry has seen an immense transformation. Media relations in 2025 has changed due to advancements in AI, the growth of independent journalism, and shifting media consumption patterns. However, one thing hasn't...
User-generated content is any content such as text, images, videos, or reviews created by real users, not brands or marketers. UGC is authentic, relatable, and highly engaging. According to a recent survey, 6 in 10 consumers believe that user-generated content (UGC)...
In the ever-evolving world of public relations, few industries have faced as many challenges as the gambling industry. Historically, the gambling sector has struggled with an often complex relationship with public perception—balancing the thrill of gaming with the...
In the world of marketing and public relations, it’s not enough for brands to simply advertise products—they must create stories that connect with people on an emotional level, inspire change, and foster relationships built on trust. Some of the most iconic consumer...
Building strong relationships with prospective clients remains essential to the real estate market, just as closing new transactions remains vital. Real estate drip campaign strategies are dominating the domain of how industry professionals interact with and maintain...
Are you the communications chief, tasked with getting your CEO featured in the press? You have a tough task on your hands, but it is one that can be quite rewarding if you get it right. A mention in a reputable publication can drive brand engagement and new leads and...
In today's high-speed digital world, blogs have developed into much more than entertainment or a means of expressing opinions. Today, it is an important part of digital marketing for many people and businesses, a powerful way to establish authority, and a useful way...
In the competitive world of the automotive industry, public relations (PR) plays a critical role in shaping a brand's image, connecting with customers, and driving sales. The automotive sector is unique in that it involves high-stakes investments, intense consumer...
Travel public relations (PR) in the hospitality industry is essential for generating buzz, building trust, and fostering lasting relationships with customers. For hotels, a successful PR campaign can make the difference between standing out in a crowded market and...