Artificial intelligence is transforming all industries, including financial services. A new survey from analytics leader SASand the Global Association of Risk Professionals (GARP) shows that 81 percent of risk professionals in the financial services industry have...
On March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and then a physical altercation, with his wife Pam. In the video, he is seen attempting to forcibly take back his cell phone from...
Ask any CEO, president or executive what one of their greatest fears is, and you are guaranteed to hear public crisis. It’s that proverbial Sword of Damocles that seems to looms large over all companies. No matter how prominent or successful a company becomes, public...
The reputation of any business is hugely important—without a good reputation, sales will slow and potentially even stop, and trying to build up trust again is a time consuming (and expensive) thing to have to do. This is why many businesses choose to hire a PR company...
Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a...
When a PR crisis hits, that is not the time to start building a response team. You need to have some of those key people in place when the crisis hits, so you can respond quickly and effectively before the situation escalates. To help you with that process, let’s take...
Publicists are known for the saying, “All publicity is good publicity.” Well...I disagree. I would, instead, say, “All publicity has the potential to begood publicity.” That’s why PR professionals prepare crisis communication plans. Take Jussie Smollett for example....
No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakes is what makes all the difference. The American diner Denny’s offers a great...
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its...
Did you know that the first 60 minutes of a crisis defines its outcome? That first hour can make a huge difference between control and chaos. If you managed to survive the golden hour, now you are probably thinking about rebranding as a way out. When brand image is...
It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are...
In today’s fast-moving business landscape, with reputational sensitivity at an all-time high and brand crisis potentially just a tweet away, the criticality of an effective crisis management plan (CMP) has never been more important to business sustenance and...