Data is everywhere, and it’s shaping every corner of a brand’s public presence. Public relations specialists are managing more data than ever before, from media interactions and third-party technologies to internal communications and customer analytics. New...

Around 65% of PR professionals today use AI as a tool for their business. Artificial intelligence has also taken over some of the main areas of PR and communications, primarily how marketing companies work. PR professionals can rely on AI to dissect data and develop...

Because the media world is so connected now, a small thing on social media, in the news or in a user review can have big implications for companies. People in PR and marketing now find themselves faced with both opportunities and possible pitfalls in this immediate...

In a hyperconnected world, much of the face of public relations has changed. It is a matter of knowing an audience, gauging public opinion, and quickly reacting to any happenings. At this point, the monitoring of media results is indispensable to any public relations...

Tracking your media is extremely important today. Whether you're an individual or a big company, staying informed about your reputation online can go a long way. Content via social media can play an essential role in impacting your reputation.  Source Effective media...

A single tweet can make or break your brand reputation. That’s why it’s so important to stay ahead of online conversations around your brand. Speed, insight, and precision matter more than ever. However, many businesses still rely on outdated metrics to measure PR...

Public relations has evolved. In today's digital environment, thousands of online discussions take place at any given time. People often discuss brands on podcasts and social media, which generates risk as well as opportunity. AI-powered media monitoring can help with...

Public relations is no longer limited to TV and newspapers, it now involves real-time online communication and connections. Brands today must listen to consumers rather than merely speak at them. Millions of discussions occur every day on review sites, blogs, forums,...

Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media.  But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it wasn’t...

The volume of content circulating across platforms isn’t slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters,...