Ask consumers why they might be willing to pay for streaming media when they already have cable, and they may tell you they like the shows, or they like being able to binge, or to watch what they want when they want—but you can bet, at some point, they will also tell...
The following is a taste of what we learnt on March 21 when David Meerman Scott presented his webinar, Newsjacking: How to do it right (and get results). As journalists scramble to cover breaking news, the basic facts— the who, what, when, where—are often easy to...
A business owner is similar to the captain of a ship. The captain is responsible for guiding the ship safely to its destination and ensuring that everybody on board is well-cared for. As a business owner, it’s your responsibility to lead your company to achieve its...
Social branded content on Facebook grew by 98 percent in 2017 and outperformed all other posts published by the media publishing industry by 5 percent, according to new research from ListenFirst. The firm recently released its Media Publishing: Social Branded Content...
Is your email marketing strategy working to its best potential? Is your click-through rate (CTR) not what you expected? Ensuring that your email marketing campaigns are working is not only cost-effective, but can also drive more traffic, leads, and eventually...
Exactly one year after releasing its third-party study, AI: The Next Generation of Marketing, which gauged marketers’ early perceptions of artificial intelligence in marketing, digital autonomous marketing firm Albert Technologies has released the findings of its...
Nearly 90 percent of consumers fill out at least one online form per week on average, according to a new survey from B2B research firm Clutch. However, consumers tend to abandon poorly designed online forms, putting small businesses at risk of losing conversions such...
For most business owners, customer relations are a process worth investing more in. The happier you keep your valued customers, the more likely they will be to come back to your company for further purchases and feel a bigger sense of loyalty to your brand. For...
The world of business is more competitive than it's ever been, so it's essential to keep costs low, while still providing a great service to your customers. Recruiting new staff members for specialist tasks can be costly and time-consuming, which is why it makes sense...
As organizations worldwide struggle to get ready for the EU’s General Data Protection Regulation, or GDPR, marketers and researchers can stay a step ahead with a new tool from online survey and insights solutions company QuestionPro. The firm has launched a GDPR-ready...
As brands look to scale their local marketing programs, new research from high-tech brand marketing firm BrandMuscle introduces the concept of precision marketing, a more intelligent form of advertising that meets consumers where they are going based on their...
These digital strategies may be cost-effective and highly influential, but that doesn’t make them easy. Marketing of any kind is often more difficult for small businesses, who often lack the big budgets required for wide-reaching promotion. To help you navigate the...