Retailers might be missing the mark if they assume that men are the primary early adopters of disruptive online shopping technologies. Men are not embracing online shopping as much as women and are more likely to shop in-store at full price retailers, according to a...
Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology company that powers dynamic, personalized video advertising, brand marketers...
New research from brand-focused tech firm Rakuten Marketing reveals U.S. marketers anticipate at least 30 percent of their 2018 marketing budgets will be lost as a result of poor strategic planning and/or incorrect channel focus. The firm’s new report, What Marketers...
Most businesses measure and value creative work based on its impact to the business, according to the 2018 In-House Creative Management Report from in-house creative org InSource and creative workflow solutions firm inMotionNow, which queried 400 marketing and...
Ask consumers why they might be willing to pay for streaming media when they already have cable, and they may tell you they like the shows, or they like being able to binge, or to watch what they want when they want—but you can bet, at some point, they will also tell...
The following is a taste of what we learnt on March 21 when David Meerman Scott presented his webinar, Newsjacking: How to do it right (and get results). As journalists scramble to cover breaking news, the basic facts— the who, what, when, where—are often easy to...
A business owner is similar to the captain of a ship. The captain is responsible for guiding the ship safely to its destination and ensuring that everybody on board is well-cared for. As a business owner, it’s your responsibility to lead your company to achieve its...
Social branded content on Facebook grew by 98 percent in 2017 and outperformed all other posts published by the media publishing industry by 5 percent, according to new research from ListenFirst. The firm recently released its Media Publishing: Social Branded Content...
Is your email marketing strategy working to its best potential? Is your click-through rate (CTR) not what you expected? Ensuring that your email marketing campaigns are working is not only cost-effective, but can also drive more traffic, leads, and eventually...
Exactly one year after releasing its third-party study, AI: The Next Generation of Marketing, which gauged marketers’ early perceptions of artificial intelligence in marketing, digital autonomous marketing firm Albert Technologies has released the findings of its...
Nearly 90 percent of consumers fill out at least one online form per week on average, according to a new survey from B2B research firm Clutch. However, consumers tend to abandon poorly designed online forms, putting small businesses at risk of losing conversions such...
For most business owners, customer relations are a process worth investing more in. The happier you keep your valued customers, the more likely they will be to come back to your company for further purchases and feel a bigger sense of loyalty to your brand. For...