Influencers are experts within a particular industry or on a particular topic. More than just experts, though, an influencer is an expert with a large and engaged following. Engaged followers, for their part, are those on social media platforms who do more than simply...
Developing annual marketing plans and successfully executing them are main tasks of marketing professionals. However, even for experienced marketers, figuring out the steps involved in crafting a flawless marketing plan can be challenging, not least because so many...
You’ve worked hard to generate quality inbound leads, but now what? Marketing automation is how sophisticated marketers today are reducing their repetitive task load. Automated marketing software will publish your emails, social media posts, blog updates, and other...
While SEO should be a critical part of every PR specialist’s communication and marketing strategy, it’s often treated as an afterthought or seen as something too complicated to understand. But it’s important for PR teams to make SEO a priority. We have some tips to...
With PRSA International Conference just around the corner, chances are you have invested a lot of time and money by purchasing booth space and sending the team to Indianapolis, and are now putting the finishing touches on getting ready to represent your company at...
Influencer marketing, while a pivotal extension of many brands’ strategies, has become a controversial topic over recent months with outlets like Digiday and Gawker suggesting the tactic lacks true staying power. Time will tell, but this fact remains: consumers from...
Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and...
You probably know of a lot of people “going local” when shopping for produce and household goods, but did you know that many are also now “going local” for information about products and services? A recent survey by AMG Parade revealed that consumers across all...
On July 13, the Canada Media Fund (CMF) released the 2016 Mid-Year Update to their Trends Report. The major takeaway of the report was that the “key challenge” for content producers will soon be consumer expectations. These expectations are fueled by user experiences,...
Andi Bell is able to memorize the order of several decks of cards. He does this by associating each card with a character. The Jack of Clubs becomes a bear, the Two of Spades a pineapple and so on. He picks a route through a city, making note of buildings and points...
New research from Edelman shines a light on an enormous unrealized opportunity for brands to build stronger consumer relationships that can lead to increased sales and protect against challenger disruption. According to the firm’s recently released Brand Relationship...
“Honey, if those kids are going to be journalists, they have to learn to write drunk.” Throughout my time in journalism school, this was my mantra. This quote is one of the many references from the spectacular Warner Brothers (WB) show Gilmore Girls that make their...