Jeremy Sutter

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.
6 tips for improving your online PR strategy during COVID

6 tips for improving your online PR strategy during COVID

A good PR strategy is essential for any business, but you don't have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business. Grow your reach One of the biggest ways an online PR strategy can help...

5 tips to strengthen your PR team for maximum results

5 tips to strengthen your PR team for maximum results

A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact. There are many ways to improve your PR team, but the...

Comms biz toolbox: 4 tech types that can boost productivity

Comms biz toolbox: 4 tech types that can boost productivity

Technology and commerce are inextricably intertwined. As businesses adopt new technology to boost their productivity, technology further advances, and those advancements produce even better tools for business owners to use to their advantage. The need to adopt...

How to spot fake product reviews online

How to spot fake product reviews online

The internet is a great place to find reliable reviews of goods and services. However, there are simultaneously a lot of untrustworthy people on the internet, and most people know that. So, since the internet is rife with both reliable reviews and untrustworthy...

5 ways word of mouth can enhance your business PR

5 ways word of mouth can enhance your business PR

Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how...

Why you can’t afford to leave digital out of your media mix

Why you can’t afford to leave digital out of your media mix

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under...

3 ways going green improves PR for your business

3 ways going green improves PR for your business

With the growing concerns of climate change, littering, and pollution, there is a thirst for ecologically friendly solutions at the hands of businesses. This is because many of the causes of these environmental concerns are results of industry, directly or indirectly,...

Tips for seamlessly reopening your office after the quarantine

Tips for seamlessly reopening your office after the quarantine

If you manage an office that has been closed due to COVID-19, you know that these times have been difficult and confusing for many. You are most likely looking ahead to the time when you are able to reopen your business and get everyone back into the office. More...

5 questions PR must conquer to thrive in digital media

5 questions PR must conquer to thrive in digital media

Your public relations policies and department are the lifeblood of your company. With good PR, you can see your profits soar and your company grow, but with bad PR, you can see your customer pool dry up. Adapting your public relations policies to fit into a digital...

6 ways PR drives business in an integrated age

6 ways PR drives business in an integrated age

Public relations is one of the main driving forces behind businesses. Why does PR drive business? PR helps customers feel connected to the business and its services. Below are a few of the main reasons why PR drives business: Providing great customer service Customer...

Modern comms tips for creating an integrated PR team

Modern comms tips for creating an integrated PR team

When you are creating a PR team for your business, you must branch out into the different parts of the PR world. You can create all the best public relations materials for your company, or you should invest in a few people who can do all these things for you. Just...