Jeremy Sutter

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.
5 questions PR must conquer to thrive in digital media

5 questions PR must conquer to thrive in digital media

Your public relations policies and department are the lifeblood of your company. With good PR, you can see your profits soar and your company grow, but with bad PR, you can see your customer pool dry up. Adapting your public relations policies to fit into a digital...

6 ways PR drives business in an integrated age

6 ways PR drives business in an integrated age

Public relations is one of the main driving forces behind businesses. Why does PR drive business? PR helps customers feel connected to the business and its services. Below are a few of the main reasons why PR drives business: Providing great customer service Customer...

Modern comms tips for creating an integrated PR team

Modern comms tips for creating an integrated PR team

When you are creating a PR team for your business, you must branch out into the different parts of the PR world. You can create all the best public relations materials for your company, or you should invest in a few people who can do all these things for you. Just...

6 tips for using your PR skills to negotiate

6 tips for using your PR skills to negotiate

Negotiation skills can either help your business thrive or fail. When negotiating, be competitive and collaborative at the same time. You need to have powerful skills when it comes to negotiating—and these persuasive skills make all the difference between a leader and...

Good public relations practices to protect your office

Good public relations practices to protect your office

Climbing the corporate ladder can be enticing for many of the benefits you get, such as a higher salary and being able to easily move around companies if you wanted to. However, as you get higher, you'll need to consider your image. Companies have been affected before...

4 unique tips for driving company sales through PR

4 unique tips for driving company sales through PR

Sales teams sometimes forget that public relations isn’t just for stepping in when something bad happens—PR can help a company in many ways, including sales. There are several ways that this powerful tool can be brought in to be most effective. Sales and marketing...

6 strategic tips for next-level real estate PR

6 strategic tips for next-level real estate PR

Competing in the real estate industry can feel like an overwhelming thing to do at times. However, if you have a plan for a compelling PR strategy, you can really outshine your competition. As long as you are willing to be patient and continue working hard, you will...

6 ways to make your new employee feel like part of team

6 ways to make your new employee feel like part of team

When you hire a new employee, it is essential that you make them feel like a part of the team. This is something that can be overlooked by most employers, but is actually very easy to do. With some simple planning, you can learn ways to make your new employee feel...

4 lessons from the PR techniques of the solar power industry

4 lessons from the PR techniques of the solar power industry

Solar power might seem like a niche industry. It has a very specific purpose, and as an energy source, is a fairly unique part of people’s lives that few other companies or industries can match. However, as an alternative energy source that has had to work hard to...

Tips for determining the best bonuses for employee motivation

Tips for determining the best bonuses for employee motivation

Motivating your employees is one of the most important things you can do as a business owner or manager. However, you need the right strategy in order to achieve it. If you don't, you could end up not giving them enough bonuses or giving them more than necessary. Both...

4 classic tips for protecting your company’s public image

4 classic tips for protecting your company’s public image

With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only...