Jeremy Sutter

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.
4 fundamental ways to improve PR in your company

4 fundamental ways to improve PR in your company

The strategies that a company uses to relate to the public are vital to its success. They also say a lot about the company itself. With so many people in the information age feeling disconnected, understanding the importance of public relations is more important than...

5 ways COVID has changed tourism PR—for the better

5 ways COVID has changed tourism PR—for the better

The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here...

How PR strategies can help expand your small business

How PR strategies can help expand your small business

Ensuring that you're constantly attracting new customers and gaining their loyalty is one of the most important things you can do to expand your business. One of the best ways to accomplish this is through public relations, the process of earning free advertising...

Using the power of PR to boost your digital marketing efforts

Using the power of PR to boost your digital marketing efforts

Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is...

5 surefire steps to career success for rising PR pros

5 surefire steps to career success for rising PR pros

Whether you want to hire a PR rep or become one, you need to know what makes a practitioner successful. Here are a few things that every smart PR pro does: 1. Gain experience early Successful PR reps should get experience as soon as possible. If you study PR in...

3 tips to improve product value and visibility—and profit margins

3 tips to improve product value and visibility—and profit margins

Your business's profit margins are clearly a metric you should always keep in mind. There is a good reason for this. It helps you answer critical questions about your business, such as if you are making money or if your products are priced appropriately. However, you...

5 ways to bolster your employee retention strategies

5 ways to bolster your employee retention strategies

Keeping employees happy in a large company is generally a matter of making them feel valued. It doesn’t mean that your company has to allow every employee to bring a dog to the office or set up a cappuccino machine on every floor, but there are ways to structure...

6 tips for improving your online PR strategy during COVID

6 tips for improving your online PR strategy during COVID

A good PR strategy is essential for any business, but you don't have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business. Grow your reach One of the biggest ways an online PR strategy can help...

5 tips to strengthen your PR team for maximum results

5 tips to strengthen your PR team for maximum results

A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact. There are many ways to improve your PR team, but the...

Comms biz toolbox: 4 tech types that can boost productivity

Comms biz toolbox: 4 tech types that can boost productivity

Technology and commerce are inextricably intertwined. As businesses adopt new technology to boost their productivity, technology further advances, and those advancements produce even better tools for business owners to use to their advantage. The need to adopt...

How to spot fake product reviews online

How to spot fake product reviews online

The internet is a great place to find reliable reviews of goods and services. However, there are simultaneously a lot of untrustworthy people on the internet, and most people know that. So, since the internet is rife with both reliable reviews and untrustworthy...

5 ways word of mouth can enhance your business PR

5 ways word of mouth can enhance your business PR

Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how...