When it comes to SaaS marketing, we all know that attracting new users is just the beginning of the battle. The real challenge is retaining them. With the ever-increasing expectations of digital consumers, it can be difficult to keep them engaged and satisfied with...
When it comes to digital advertising, consumers want a custom experience—but not at the expense of privacy. New survey research from marketing solutions firm Vericast examines and validates this paradox about personal data—which puts marketers in a tough spot. The...
Millennials and Gen Z constitute almost two-thirds (64 percent) of business buyers, with Millennials making up more than half of all buyers—and these younger buyers are more demanding, engaging in more buying activities, and more willing to express their...
Marketers deal with an abundance of data. From building effective campaigns to tracking customer journeys and responses—there’s a valuable data point for almost every single thing. Something that can benefit marketing funnels and yield better results. In this post,...
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz...
As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending...
A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such...
Eye-opening new research from low-code automation and integration firm Tray.io reveals that nearly all companies (95.4 percent) are facing annual revenue loss due to operational issues related to lead lifecycle management Of the companies who reported $100M or more in...
It’s not news that there has been much chatter about the metaverse recently. This new digital space is a place where people get to build upon their real lives with AR and VR experiences. Plenty of companies have already started jumping in on the metaverse trend, with...
How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences? New research from CX software firm Redpoint Global reveals that while many consumers (45 percent) lack an understanding of how these...
Artificial Intelligence is becoming increasingly crucial for businesses to gather customer data and insights in today's digital age. AI can help brands better understand their target audience and deliver personalized experiences. In an age where PR has become more...
As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement. This is according to new research from omnichannel comms solutions firm Mitto, whose latest survey...