Companies offering data and analytics to their customers have a competitive advantage and reap the benefits of increased revenue and loyalty. However, there are some challenges to overcome, reveals new research from AI-driven analytics platform Sisense. For example,...
Sales and marketing are key elements to the success of any company, including the tech industry. However, not every company has the budget to execute the same sales and marketing strategies that the big brands and corporations do. Fortunately, there are certain...
How are small businesses prioritizing their digital marketing? New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or...
Some government marketers assume that the procurement process is what makes breaking into the public sector market so hard. The truth is, local government decision makers are process ninjas—if they want to buy something, they can figure out a way to buy it. In...
Email has long been a vital tool for corporate communications. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read. However, people get busy...
New research from experiential e-commerce platform Obsess reveals that 70 percent of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shopping Insights. The study was designed to gauge...
A new report from Bannerflow, one of Europe's fastest growing tech companies, and Digiday shows how the past 12 months have completely altered the way brands approach their digital initiatives, and due to this, in-house marketing continues to evolve. The report...
Network marketing, also called multi-level marketing businesses, can benefit greatly from social media. In fact, social media is now considered one of the most valuable marketing assets for all brands. This is especially true for entrepreneurs and small business...
Running a business is a complex task, and can come with its share of challenges. If you feel that either your marketing or the way that you manage your business could use some improvement, then this can be especially true. While it may feel challenging to make big...
The key to success for digital stores is conversions. After all, if website visitors don’t make a purchase, the business won’t be making money. By 2025, consumers are going to be spending over $7 trillion in e-commerce retail, which means companies in the industry...
Are you hoping to find ways for your restaurant business to grow this year? Between new products, a revamped menu, and promotions meant to draw in new crowds, there are a lot of ways you can boost your restaurant's PR. Here are a few tips to develop a PR plan that...
Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it's worth allowing companies to access their personal data if it means a better user experience. The survey also shows...