“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince...
There’s a clear diversity and inclusion movement in advertising. But new research by Getty Images reveals that nearly 80 percent of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising—that they...
Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The firm’s...
Do you want to maximize your profit potential as a seller on Amazon? If so, you need to showcase the fact that you can be trusted to provide a quick and quality service. Nobody is going to feel comfortable purchasing from you if they don’t believe you are capable of...
The COVID crisis has changed America and the world in many ways, and new research from New York tech PR agency MACIAS PR reveals a shift in the way we interpret media ads. The firm’s new study suggests TV commercials and online ads are losing their influence over...
COVID-19 has affected many aspects of the higher education student experience—and now is an essential time for marketers to be cognizant of prospective students' anxiety about what school will look like and utilize the right tools to build trust and connect with...
Many marketing types depend on the target audience. College marketing campaigns are focused on students, their needs, and their preferences. This niche can be very profitable if approached thoughtfully, but it’s necessary to find the best techniques for influencing...
With more than 28 million small businesses in the United States alone, making your brand stand out from the crowd isn’t easy. Even if just a fraction of this number are businesses that are competing with yours, this figure is still overwhelming when you are trying to...
Staying on the cutting edge in business is a full-time job. One needs to be constantly innovating the product, reaching new prospective customers, and building relationships with existing customers. It’s no small wonder that customer experience has been made to be one...
Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional...
No one can argue that the words “customer experience” have taken on a new definition among the challenges of COVID-19. We now live in a changed world where digital channels are no longer a choice, data is king and business models have been completely transformed....
Corporate events are excellent tools for businesses. They make for great networking opportunities and can be used to get the word out about a new product or innovation that your company has developed. They can also be used to educate people about your company and how...