What does it take to be successful in business? Although the following tips will not guarantee success in business, they are elements that every good business person needs in order to have a chance at success. From running your own business to working your way up the...
4 essential tips for dealing with customer complaints
You do your best to provide your customers with high-quality products, services, and care. Even with extreme attention to detail and taking the necessary steps to ensure optimal customer experience, there are always going to be customers who aren’t satisfied. A...
8 tips for looking good on video conference calls
The coronavirus pandemic has made video conferencing essential. If you’re not careful, though, your colleagues and clients will focus more on how you look than what you say. We’ve got 8 tips from Ken Barber, a former cameraman with ABC affiliates who has been part of...
What marketers need to know about shopping cart abandonment
“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...
2020 Retailer Playbook—the new challenges for marketers this year
With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead? This new report from savings destination RetailMeNot offers a comprehensive look at...
Multicultural consumers streaming content more as social distancing continues
Believe it or not, consumers are streaming even more content. The “Rona”—as it’s been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices. We already know that nearly 19...
How sales leadership is responding to COVID-19 market disruption
Unchartered territory and uncertainty—these are the top two themes shared in a new survey examining COVID-19’s significant economic and workforce impact on sales management practices and operations. The newly released 2020 Sales Leadership Flash Survey, from revenue...
How PR and influencer marketing strategies converge
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the...
What’s your data really worth? It depends on your data maturity level
Brands and businesses continue to struggle with harnessing the value of the mounds of available data, which can lead to misinterpreted or downright unreliable insights. New research from data-to-everything platform provider Splunk explores the correlation between an...
The power Amazon marketing holds for brands today
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly. With 1- to 2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate experience in seamless...
5 comprehensive ways to appeal to modern-day consumers
Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. This will be crucial for developing a positive reputation...
Is YouTube the new Google for search engine optimization?
In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. And as SEO “gets bigger, it gets tougher,” said SEO expert Tony Rockliff, founder and CEO of...












