With all the hoopla about social media and Gen Z, what’s happening to consumer benefits like rewards or loyalty programs? Are they still popular, or even wanted? Are they necessary? That’s what data analytics and technology marketing company Merkle wanted to know when...
Branding is an extremely important part of your business. Why? Think about the biggest brands in the world such as Nike, McDonalds, Versace...what’s the one thing they have in common? They all have a personal brand that makes them stand out from the rest. In fact,...
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the expertise and deep understanding of what generates success. David Hernandez, lotus823’s co-founder and managing...
“Don’t look now, but…” How often have we heard that phrase being used in anticipation that something may be occurring soon? That has been used lately by some marketers to describe the anticipated flood of Gen Zers to the marketplace. Although some marketers feel...
What does it take to be successful in business? Although the following tips will not guarantee success in business, they are elements that every good business person needs in order to have a chance at success. From running your own business to working your way up the...
You do your best to provide your customers with high-quality products, services, and care. Even with extreme attention to detail and taking the necessary steps to ensure optimal customer experience, there are always going to be customers who aren’t satisfied. A...
The coronavirus pandemic has made video conferencing essential. If you’re not careful, though, your colleagues and clients will focus more on how you look than what you say. We’ve got 8 tips from Ken Barber, a former cameraman with ABC affiliates who has been part of...
“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...
With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead? This new report from savings destination RetailMeNot offers a comprehensive look at...
Believe it or not, consumers are streaming even more content. The “Rona”—as it’s been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices. We already know that nearly 19...
Unchartered territory and uncertainty—these are the top two themes shared in a new survey examining COVID-19’s significant economic and workforce impact on sales management practices and operations. The newly released 2020 Sales Leadership Flash Survey, from revenue...
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the...