I cringe when I read what is written about marketing, andespecially branding. Most of it is BS written by people who have no idea what they are talking about. You can always tell how little these navel gazers know about marketing by how much they throw around the word...
Almost one-third of small businesses (31 percent) concentrate their digital marketing efforts on increasing sales, but most aren't prioritizing engaging current customers. This data comes from a new survey by business news and how-to website The Manifest, which finds...
PR and digital marketing go hand in hand. Only when you put both together can you further your company’s goals. The internet has become so integral to our everyday lives that offline and online have blended together. We see a talk, we look online for more information....
How important is old-fashioned word of mouth in this sophisticated digital age? New research from Yes Marketing confirms that WOM is not only effective, but downright critical. According to the firm’s new study, nearly half of consumers (45 percent) say the first time...
New research from financial email marketing and event management tech services firm StoneShot examines the biggest challenges facing financial marketers and how to address them. The firm’s new report, Financial Marketer Mindset, features interviews with marketing...
Comms pros will be happy to know that recruiting in the creative and marketing fields is expected to intensify during the remainder of the year, new research from staffing firm The Creative Group shows. According to the firm’s latest State of Creative Hiring data, 75...
Roughly two-thirds of shoppers (65 percent) say they use mobile e-commerce apps to receive deals and offers exclusive to the app, according to research from B2B research, ratings, and reviews firm Clutch. While discounts or coupons can initially motivate a download,...
It can get increasingly difficult for marketers to find new ways to help their business overcome obstacles and reach or remain at the top of the game. Different rules apply for different industries, as well as diverse types and sizes of businesses. While the best...
Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. There is ample reason to understand the anxiety: Only 10...
While many industries focus on popular online platforms such as social media and email to communicate with customers, more traditional channels can still be effective for small businesses looking to stand out, suggests a new survey from The Manifest, a business news...
A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. The report, Brand vs....
GDPR went into effect in the European Union a year ago last month. The regulation, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. As U.S. brands and...