As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers. A new holiday shopping report from programmatic media buying services firm Digilant explains why...
Customer identification is the first step necessary to personalize the shopping experience, yet most in-store shoppers are anonymous until they check out. According to the newly released 2018 Customer Experience/Unified Commerce Survey from retail management...
If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you...
The role of the smart device is constantly evolving, as content that was once the domain of the desktop continues to migrate to phones. While activities such as maps/navigation, email, and social media have been steadily transitioning to smartphones, mobile shopping...
In a fast-paced, thought-provoking opening speech on day two of the ANA Masters in Marketing Conference, Progressive.com CMO Jeff Charney outlined his risk mantra. By challenging the circa 3,000 strong audience to participate, Charney outlined his views on risk and...
E-commerce marketers at U.S. brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. The study found that 85 percent of...
Today’s customer journey is an omnichannel experience. As such, online shopping has surpassed brick-and-mortar storefront shopping in popularity, with 96 percent of Americans having made an online purchase at some point and 51 percent saying they prefer buying online...
We know that data analysis drives customer knowledge, targeted sales and business strategy, and new research from analytics firm SAS reveals that data also drives corporate innovation. Nearly three-quarters of organizations (72 percent) claim that analytics helps them...
According to Glassdoor’s 50 Best Jobs in America for 2018, data scientist tops the list. In fact, this sexiest job of the 21st century allows you to earn at least $95,000—and this amount could go higher depending on your years of experience. Still, being a data...
New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when...
In the spotlight: Lonny Kocina, CEO, Media Relations Agency A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Following steps in a...
A majority of brand marketers are stuck in a “tactical trap” with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of Influence 2.0 report...