In a fast-paced, thought-provoking opening speech on day two of the ANA Masters in Marketing Conference, Progressive.com CMO Jeff Charney outlined his risk mantra. By challenging the circa 3,000 strong audience to participate, Charney outlined his views on risk and...
E-commerce marketers at U.S. brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. The study found that 85 percent of...
Today’s customer journey is an omnichannel experience. As such, online shopping has surpassed brick-and-mortar storefront shopping in popularity, with 96 percent of Americans having made an online purchase at some point and 51 percent saying they prefer buying online...
We know that data analysis drives customer knowledge, targeted sales and business strategy, and new research from analytics firm SAS reveals that data also drives corporate innovation. Nearly three-quarters of organizations (72 percent) claim that analytics helps them...
According to Glassdoor’s 50 Best Jobs in America for 2018, data scientist tops the list. In fact, this sexiest job of the 21st century allows you to earn at least $95,000—and this amount could go higher depending on your years of experience. Still, being a data...
New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when...
In the spotlight: Lonny Kocina, CEO, Media Relations Agency A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Following steps in a...
A majority of brand marketers are stuck in a “tactical trap” with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of Influence 2.0 report...
Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. Broadly, Gen Z values creativity, innovation, skill, and hard work, and its members are open minded and progressive—and according to new data...
While most agree that chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on the other end of the chat, according to new research from...
The fast food industry improved its emotional connection with consumers this year, moving up from eighth to sixth place in the 2018 Brand Intimacy Report, which is the largest study of brands based on emotions, from intimacy marketing agency MBLM. The top three in the...
‘Tis the season for holiday forecasting, and the National Retail Federation predicts a strong finish to the year with a boost of nearly 5 percent in retail sales over 2017 for a total of close to $720 billion. And while millennials have been blamed for killing...